Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most number of apps (89), followed by Time Warner, Condé Nast, Future Media and Bonnier Corp. But as publishers expand to more and more platforms, they’re pulling back on the number of costly and time-consuming enhancements, as are advertisers. That’s unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers. Infographic: Carlos Monteiro Continue reading at 'AdWeek'
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age
[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age
[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget
[ Engadget | 2023-07-12 11:58:13 UTC ]
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Jerusalem's Educational Bookshop has focused on Palestinian literature and nonfiction since its first location opened in 1984. The post Jerusalem’s Educational Bookshop at 39 Years: ‘The Palestinian Point of View’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-11 18:34:49 UTC ]
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A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget
[ Engadget | 2023-07-11 14:39:08 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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You can get your kid a new e-reader or tablet at a discount from Amazon right now if you're looking to stoke their love of reading or just simply want to get them a new toy. The 8GB Kindle Paperwhite Kids is currently on sale for $90 for Prime members, which is 44 percent off its list price of... Continue reading at Engadget
[ Engadget | 2023-06-21 10:55:36 UTC ]
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Amazon is having a big sale on its Fire Kids tablets just in time for summer break. The Fire 7 tablet 16GB boasts one of the best discounts (along with normally being the cheapest option), with a 45 percent off sale bringing it to $60 from $110. However, for only $5 more, the 32GB model is on... Continue reading at Engadget
[ Engadget | 2023-06-06 10:35:03 UTC ]
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Religion publishers offer inspiring personal stories and spiritual practices for surviving the deep pain of losses in life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Religion publishers offer inspiring personal stories and spiritual practices for surviving the deep pain of losses in life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age
[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek
[ AdWeek | 2023-04-20 11:59:40 UTC ]
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The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
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I’ve been a notebook person for most of my life. I’ve had dozens of notebooks over the years that served as repositories for to-do lists, story ideas, messages jotted down during meetings and everything in between. But at a certain point in my adult life, I turned away from physical notebooks... Continue reading at Engadget
[ Engadget | 2023-04-18 13:00:37 UTC ]
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One of the most common concerns I heard from teachers when I interviewed hundreds of educators for my book, The Teachers: A Year Inside America’s Most Vulnerable, Important Profession, was the negative portrayals of their profession by politicians, certain groups of parents, and on social media.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-12 08:52:04 UTC ]
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Regulators around world are cracking down on content being hoovered up by ChatGPT, Stable Diffusion and othersCutting-edge artificial intelligence systems can help you escape a parking fine, write an academic essay, or fool you into believing Pope Francis is a fashionista. But the virtual... Continue reading at The Guardian
[ The Guardian | 2023-04-10 09:10:17 UTC ]
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Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
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Rakuten-owned Kobo unveiled its newest e-reader today, a $400 alternative to the Kindle Scribe and reMarkable 2. The Kobo Elipsa 2E iterates on its 2021 predecessor with a better stylus, more versatile lighting / color-temperature adjustments and other improvements.The Kobo Elipsa 2E has a... Continue reading at Engadget
[ Engadget | 2023-04-05 04:01:48 UTC ]
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