Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most number of apps (89), followed by Time Warner, Condé Nast, Future Media and Bonnier Corp. But as publishers expand to more and more platforms, they’re pulling back on the number of costly and time-consuming enhancements, as are advertisers. That’s unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers. Infographic: Carlos Monteiro Continue reading at 'AdWeek'
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Cyber Monday is in full effect, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of... Continue reading at PC World
[ PC World | 2022-11-28 10:05:00 UTC ]
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Black Friday is here at last, and the deals are hopping. If you haven’t already started your shopping, now’s the time—wait even just a little too long and you could miss out on fantastic discounts. Stock can and does run out early, as Best Buy warns in its Black Friday FAQ. Many of today’s... Continue reading at PC World
[ PC World | 2022-11-25 10:05:00 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek
[ AdWeek | 2022-10-18 10:05:00 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World
[ PC World | 2022-09-06 14:30:00 UTC ]
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If you have a child in your life who needs a new tablet or e-reader, Amazon has a sale you may want to check out. The company's devices designed for kids are currently being sold at a discount —some are even listed with the lowest prices we've seen for them on the website. You can get Kindle for... Continue reading at Engadget
[ Engadget | 2022-08-16 10:01:53 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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Amid news of the NPD-IRI merger, NPD BookScan reports US print holding at 6 percent below 2021’s level in the week ending July 23. The post NPD and IRI Have Announced an Unnamed Merger in Data and Analysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-04 15:57:40 UTC ]
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A linear city in the desert is a provocative vision of the city of the future—but it’s been tried before. Saudi Arabia’s proposal for a 105-mile-long building called the Line has all the stuff of a science fiction paperback. The stark desert setting. The kingdom in control of vast amounts of one... Continue reading at Fast Company
[ Fast Company | 2022-08-04 04:30:19 UTC ]
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The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes... Continue reading at The Guardian
[ The Guardian | 2022-08-03 06:11:48 UTC ]
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The Heterodoxy club of the early 1900s was made up of mostly college-educated women who debated radical ideas and lived radical lives. Continue reading at The Washington Post
[ The Washington Post | 2022-07-08 12:00:27 UTC ]
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Amazon sells more stuff than any other company on the planet. And one of the things that it sells the most of is tablets, specifically its own-brand Fire tablets. So when Amazon’s yearly celebration of unbound consumerism commences, you can bet there will be plenty of Prime Day deals on... Continue reading at PC World
[ PC World | 2022-06-30 13:56:04 UTC ]
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Lingering Micro-USB ports are the bane of consumer electronics. Every time I see an allegedly “new” gadget with one of those fragile, asymmetrical charging tips I cringe. Following in the footsteps of its Kindle e-readers, Amazon is updating its phenomenally popular base model Fire Android... Continue reading at PC World
[ PC World | 2022-05-18 14:09:54 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek
[ AdWeek | 2022-05-04 14:24:35 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Academic publishing: For speed to publication and interdisciplinary collaboration, Springer Nature partners with RWTH Aachen. The post ‘Research Pain Points’: Springer Nature Opens Its ‘Crosstracts’ Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-21 16:17:13 UTC ]
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