Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most number of apps (89), followed by Time Warner, Condé Nast, Future Media and Bonnier Corp. But as publishers expand to more and more platforms, they’re pulling back on the number of costly and time-consuming enhancements, as are advertisers. That’s unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers. Infographic: Carlos Monteiro Continue reading at 'AdWeek'
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Rakuten-owned Kobo unveiled its newest e-reader today, a $400 alternative to the Kindle Scribe and reMarkable 2. The Kobo Elipsa 2E iterates on its 2021 predecessor with a better stylus, more versatile lighting / color-temperature adjustments and other improvements.The Kobo Elipsa 2E has a... Continue reading at Engadget
[ Engadget | 2023-04-05 04:01:48 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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Amazon has kicked off another round of discounts for its Fire tablet lineup, with both standard and Kids models on sale. The highlight of the bunch is a deal that brings the latest Fire HD 8 down to $60. That's $5 more than the all-time low we saw over the holiday season, but still about $25 off... Continue reading at Engadget
[ Engadget | 2023-03-06 15:46:54 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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Canada's largest bookstore chain says it won't pay ransom to the online group claiming responsibility for the cyberattack that stole at least some personal data of current and former employees of Indigo Books & Music, and which likely caused... Continue reading at CBC
[ CBC | 2023-03-02 02:09:18 UTC ]
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A ransomware attack compromised the data of current and former employees at Canada's biggest bookstore chain, Indigo Books & Music Inc. says. Continue reading at CBC
[ CBC | 2023-02-24 19:32:50 UTC ]
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The complaint claims that the company’s negligence exposed employees’ sensitive personal information to hackers in the wake of a widely reported cyberattack in June, 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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This week, Apple announced and set the release date for the new MacBook Pros and both Amazon and Best Buy rushed to offer a slight discount on pre orders. Amazon also knocked a hefty 40 percent off many of their Fire Tablets, including the new Fire HD 8. Bose's QC II earbuds are back down to... Continue reading at Engadget
[ Engadget | 2023-01-20 17:15:19 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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The CES conveyor belt of PCs doesn’t let up. Lenovo has been busy. Let’s start with its latest YogaBook, the dual-screen YogaBook 9i. Instead of folding like a conventional laptop, this… thing unfurls a screen atop another, with a slimline keyboard at the bottom. Thankfully, as well as the... Continue reading at Engadget
[ Engadget | 2023-01-06 12:15:23 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
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The latest Kindle looks beyond mere content consumption, with mixed results. The Kindle Scribe is unlike any other device Amazon has built before.Read Full Story Continue reading at Fast Company
[ Fast Company | 2022-11-30 09:00:00 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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If you're looking to pick up a new tablet for the holidays, a number of slates we recommend are on sale for Cyber Monday. Most of the best discounts are holdovers from Black Friday, but that still means a range of iPads, Amazon Fire tablets and Microsoft Surface PCs are down to their lowest... Continue reading at Engadget
[ Engadget | 2022-11-28 14:00:12 UTC ]
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