Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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A Black Muslim leader is bringing his life story and work to Broadleaf; novelists Tosca Lee and Marcus Brotherton are joining forces on a WWII story coming from Revell, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-24 04:00:00 UTC ]
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Staff from newspaper that rails against ‘militant trade unions’ will join sister outlets in striking on FridayThe Daily Express has repeatedly warned its readers that “militant trade unions” are bringing Britain to its knees – but this week many of the newspaper’s own staff will go on strike in... Continue reading at The Guardian
[ The Guardian | 2022-08-21 16:41:06 UTC ]
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The best YA book deals of the day, sponsored by All Ways Black and Penguin Random House. `All Ways Black and Penguin Random... Continue reading at Book Riot
[ Book Riot | 2022-08-20 10:30:00 UTC ]
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A memoir by Jared Kushner chronicles U.S. frustrations in negotiating a trade deal with Canada. It offers a peek into historic talks and insists there was method to the madness of his father-in-law, Donald Trump. But it sidesteps more disturbing... Continue reading at CBC
[ CBC | 2022-08-20 08:00:00 UTC ]
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Labor Day is rapidly approaching and we're already starting to see more tech deals pop up across the web. Amazon discounted a bunch of its own gadgets this week, including the new Kindle Paperwhite, its Signature Edition and the Kindle Oasis, as well as a bunch of Fire TV Sticks and Fire... Continue reading at Engadget
[ Engadget | 2022-08-19 13:15:16 UTC ]
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“She could never be anything but herself, and as herself she was absolutely riveting on-screen.” Alice Sedgwick Wohl on Edie Sedgwick’s first movies with Andy Warhol. | Lit Hub Biography Beth Macy, author of Dopesick, offers a reading list for coping with secondary trauma. | Lit Hub Reading... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-19 10:30:30 UTC ]
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New devotionals offer a spiritual balm against uncertainty, trauma, and more of today’s biggest challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Former Israeli prime minister Benjamin Netanyahu sells an autobiography to Simon & Schuster, Gallery Books takes a memoir by ESPN personality Stephen A. Smith, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Today’s edition of kids' book deals is sponsored by The Elephant Girl from Jimmy Patterson Books `The Elephant Girl from Jimmy Patterson... Continue reading at Book Riot
[ Book Riot | 2022-08-17 14:24:08 UTC ]
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After she was dropped by her agent, Alex Aster turned to a books-obsessed corner of TikTok to gauge interest in her YA novel … and now Lightlark is one of the most eagerly anticipated releases of the yearHaving finally published her first novel, Alex Aster was feeling disheartened. The book had... Continue reading at The Guardian
[ The Guardian | 2022-08-16 13:32:30 UTC ]
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Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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The best YA book deals of the day, sponsored by All Ways Black and Penguin Random House. `All Ways Black and Penguin Random... Continue reading at Book Riot
[ Book Riot | 2022-08-13 10:30:00 UTC ]
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The best nonfiction book deals of the day, covering cookbooks, gardening, lifestyle, and more. Continue reading at Book Riot
[ Book Riot | 2022-08-12 15:52:27 UTC ]
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HarperOne buys a book about a French art historian who tracked down looted artworks during WWII, Del Rey takes on a reimagining of MacBeth from Lady MacBeth’s perspective, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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Sneha, the 22-year-old protagonist of Sarah Thankam Mathews’ debut novel All This Could Be Different, is the dutiful immigrant daughter. Despite the long recession, she bagged a corporate job right after college, and a free apartment in Brewers Hill, Milwaukee. She regularly sends money home to... Continue reading at Electric Literature
[ Electric Literature | 2022-08-11 11:00:00 UTC ]
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ALA says it is “developing guidance” for libraries and library workers and working with other organizations to “oppose any efforts to limit access to constitutionally protected information or limit privacy protections” for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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The agreement Springer Nature is touting with the University of California is an extension of its 2020 arrangement for research articles. The post Springer Nature and University of California Renew Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-10 13:02:10 UTC ]
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Mikella VanDyke, founder of the Chasing Sacred website and conference, signs a multi-book deal with Tyndale; Broadleaf takes a chronicle of the strides Black churches have made toward food security, novelist Katie Powner brings a new romance to Bethany; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
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The best YA deals of the day, sponsored by Macmillan's Happily Ever After newsletter. `Macmillan's Happily Ever After newsletter`https://bookriot.com/giveaways/win-200-to-the-ripped-bodice/`https://bookriot.com/wp-content/uploads/2022/08/BR_rippedBodice200_300x250.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-08-06 10:30:00 UTC ]
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