Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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Penguin Random House’s agreement to buy Simon & Schuster is set to fall through. Simon & Schuster’s parent company decided not to extend it after a judge blocked the purchase. Continue reading at The New York Times
[ The New York Times | 2022-11-21 02:56:51 UTC ]
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At Time Warner, executives saw AT&T as just a “big phone company from Texas.” At AT&T, they thought Hollywood would play by their rules. That combination led to strategic miscalculation unrivaled in recent corporate history. Continue reading at The New York Times
[ The New York Times | 2022-11-19 10:00:26 UTC ]
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Though Black Friday is technically a week away, we're already seeing a barrage of sales that we expect to carry over into the shopping holiday. Several of Apple's iPads, Apple Watches and MacBooks are available at their lowest prices to date, for instance, as are a plethora of devices from... Continue reading at Engadget
[ Engadget | 2022-11-18 17:15:53 UTC ]
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The editor-in-chief of Electric Literature sells a debut novel to Random House, Europa takes on a novel by the director of the Turin Book Fair, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
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As per modern tradition, Black Friday deals are already here, well before Thanksgiving. You don’t have to wait to save money—in fact, if you do, you run the risk of missing out. Not everything will remain in stock, as Best Buy warns in its Black Friday FAQ. Many of today’s best-known tech... Continue reading at PC World
[ PC World | 2022-11-17 19:44:06 UTC ]
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Two Russian nationals behind the site were charged with criminal copyright infringement, wire fraud, and money laundering. On November 3, the massive pirated e-book database Z-Library disappeared from the internet, with its domains leading to a cryptic message that the website had been seized... Continue reading at Fast Company
[ Fast Company | 2022-11-17 13:20:00 UTC ]
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Today’s edition of kids' book deals is sponsored by Miami Book Fair Online`Miami Book Fair Online... Continue reading at Book Riot
[ Book Riot | 2022-11-16 14:58:22 UTC ]
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The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same. Continue reading at The New York Times
[ The New York Times | 2022-11-16 14:07:21 UTC ]
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The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-15 05:00:00 UTC ]
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The new arrangment for Usborne's children's books sees HarperCollins taking over trade back-office functions by February 1. The post England’s Usborne and HarperCollins Announce American Distribution Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-14 21:10:20 UTC ]
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Today’s edition of Mystery Daily Deals is sponsored by the audiobook edition of Murder at Black Oaks by Phillip Margolin`the audiobook edition of Murder at Black Oaks by Phillip... Continue reading at Book Riot
[ Book Riot | 2022-11-14 15:11:26 UTC ]
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The best YA book deals of the day, sponsored by Lerner Publishing Group. `Lerner Publishing Group`https://lernerbooks.com/braidingsweetgrass?utm_source=bookriot[AMP]utm_medium=banner[AMP]utm_campaign=mk275-1022`https://bookriot.com/wp-content/uploads/2022/11/9781728458991fc-200x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-11-12 11:30:00 UTC ]
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As the pandemic recedes, booksellers adopt new strategies to keep sales growing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-11 05:00:00 UTC ]
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“Our teeth tell stories about us, about the way that we have lived, about where we come from, about our habits, our health, and status.” Angelique Stevens muses on dentistry, poverty, and inequality. | Lit Hub Memoir In this week’s Life Advice for Book Lovers, Dorothea recommends books for... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-10 11:30:40 UTC ]
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The new literary magazine is distributed in Europe via Antenne Books in print and online. Founding editor Benoît Loiseau shares how independent literature forms forge new inroads into publishing for minority authors and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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Kris Jansma on working the polls and having long (bipartisan) conversations about literature with his fellow Election Inspectors. | Lit Hub Politics Read rapid-fire interviews with the National Book Award finalists. | Lit Hub “Now we have conversations where we can’t remember what’s in the book... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-09 11:30:59 UTC ]
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The best YA book deals of the day, sponsored by Penguin Teen. `Penguin... Continue reading at Book Riot
[ Book Riot | 2022-11-05 10:30:00 UTC ]
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Here’s what’s been going on with the site—plus some alternatives for accessing free e-books. Many a desperate college student has turned to Z-Library, a site for pirated e-books, as an alternative to expensive textbooks. But on Friday, the site suddenly went dark, sending students who relied on... Continue reading at Fast Company
[ Fast Company | 2022-11-04 18:00:00 UTC ]
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How to bake black pepper snowballs… vengefully. | Lit Hub Food Costumes, plotting, mise-en-scène, monologues: Lyle Jeremy Rubin on how war becomes a (deadly) performance. | Lit Hub Memoir They lie to us, they weigh about as much as a hardback copy of Infinite Jest, and other fun facts... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-04 10:30:24 UTC ]
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Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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