Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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A devotional focused on spiritual care for caregivers lands at Our Daily Bread, John Bevere moves to W, a psychotherapist brings a book on anger to Broadleaf, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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Amazon is kicking off this year's holiday shopping season with its Prime Early Access Sale. This Prime Day "part two" of sorts is the second members-only sale event of the year that Amazon has had in 2022, and Prime subscribers will find thousands of items on sale at record-low prices. This is... Continue reading at Engadget
[ Engadget | 2022-10-11 20:30:23 UTC ]
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Exclusive: Associated Newspapers faces first legal case over alleged voicemail interceptionThe Daily Mail’s parent company is facing its first legal claim for phone hacking, after the former Liberal Democrat MP Sir Simon Hughes filed a case against the newspaper publisher.Hughes is alleging that... Continue reading at The Guardian
[ The Guardian | 2022-10-10 17:00:40 UTC ]
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The best YA book deals this week, sponsored by MITeen Press. `MITeen Press`https://www.amazon.com/Tasting-Light-Science-Fiction-Perceptions/dp/153621938X`https://bookriot.com/wp-content/uploads/2022/10/TastingLight_300x500-180x300.png` Continue reading at Book Riot
[ Book Riot | 2022-10-08 10:30:00 UTC ]
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Amazon's Prime Early Access Sale is coming next week and we've already started to see a number of preview deals pop up. Devices like the Echo Show 5, Fire TV Stick 4K Max and Kindle Paperwhite have been discounted ahead of the event, and we expect to see more deals on Amazon gadgets during the... Continue reading at Engadget
[ Engadget | 2022-10-07 15:45:38 UTC ]
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“A woman is a useful symbol for the splay of land on which such a free man saunters.” Rachel Richardson on Thoreau, running, and the pleasures of not quite knowing where you’re going. | Lit Hub Memoir In praise of multiple narrators: Rubén Degollado recommends Dawnie Walton, Tommy Orange, Juan... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-07 10:30:18 UTC ]
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Massive increases in graphic novel sales despite supply chain disruptions, the growing popularity of mobile webcomics, and recent changes in comic shop distribution, were among the trends discussed at ICv2’s Insider Talks, which returned to the Javits Center to open this year's New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Blackstone picks up an account of January 6 by the former Capitol Police chief, Ballantine nabs Isabel Allende’s next novel, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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The book will cover the actor's “complicated marriage to Will Smith,” her “unconventional upbringing in Baltimore,” and her friendship with late rapper Tupac Shakur, Continue reading at HuffPost
[ HuffPost | 2022-10-06 16:02:46 UTC ]
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From daily email newsletters to quick hacks, this is how to get a constant stream of Kindle book deals to fuel your reading. Continue reading at Book Riot
[ Book Riot | 2022-10-06 10:34:00 UTC ]
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“Cheever drank. Roth womanized. My grandfather wrote quietly in his office for 60 years.” Alison Fairbrother on learning lessons—in writing and life—from her grandfather, E.L. Doctorow. | Lit Hub Memoir Nina Totenberg reflects on her long friendship with Ruth Bader Ginsburg, a champion of “small... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-06 10:30:07 UTC ]
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The best YA book deals of the day, sponsored by Demon in the Wood by Leigh Bardugo; illustrated by Dani Pendergast `Demon in the Wood by Leigh Bardugo; illustrated by Dani... Continue reading at Book Riot
[ Book Riot | 2022-10-01 10:30:00 UTC ]
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Former Conde Nast space gets another sublet, and Black Spruce closes on a Midtown East apartment building Continue reading at Crains New York
[ Crains New York | 2022-09-30 17:10:40 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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“Love and writing are the only two things in the world that I can bear, the rest is darkness.” Read from Annie Ernaux’s lovelorn 1988 diary. | Lit Hub Memoir Why do we overuse (ecstatic!! hyperbolic!!!) language? Emily McCrary-Ruiz-Esparza investigates. | Lit Hub The slow decline of glory:... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-27 10:30:29 UTC ]
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The best YA book deals of the day, sponsored by Penguin Teen. `Penguin... Continue reading at Book Riot
[ Book Riot | 2022-09-24 10:30:00 UTC ]
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The anonymous messages come as conservatives wage a culture war over events and books with LGBTQ or racial justice themes. Continue reading at HuffPost
[ HuffPost | 2022-09-23 21:22:11 UTC ]
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Random House and Celadon announce upcoming editions of the House Select Committee’s January 6 report, Currency takes on a memoir by YouTuber and former banker Gary Stevenson, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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Book piracy in France has taken a hit, with court action led by the SNE and 12 publishing companies against 'Z-Library.' The post French Publishers Cheer a Court’s Order to Block a Book Piracy Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-19 20:26:31 UTC ]
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