Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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Kai Bird sells a book about Roy Cohn to Scribner; Little, Brown Spark buys a posthumous memoir from Hannah Pick-Goslar; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 04:00:00 UTC ]
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Today’s edition of kids' book deals is sponsored by sponsored by Triumph Books`Triumph Books`https://www.triumphbooks.com/big-book-of-who-football-products-9781637272527.php?page_id=21`https://bookriot.com/wp-content/uploads/2022/11/SI-Kids-Big-Book-of-WHO-Football-262x300.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-11-02 15:07:08 UTC ]
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The best YA book deals of the day, sponsored by Strike the Zither by Joan He`Strike the Zither by Joan... Continue reading at Book Riot
[ Book Riot | 2022-10-29 10:30:00 UTC ]
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William Morrow bets on a debut novel from Victoria Benton Frank, Harlan Coben re-ups at Grand Central, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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More than 250 literary figures rail against acquisition by Penguin Random House of book by conservative US supreme court justiceMore than 250 figures from the US literary world have signed an open letter protesting the acquisition by Penguin Random House of a book by the conservative supreme... Continue reading at The Guardian
[ The Guardian | 2022-10-27 06:00:22 UTC ]
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Since the summer, many publishers have reported lower orders from Amazon compared to a year ago, and the release of the e-commerce giant’s third-quarter results gave no indication that things will markedly improve in the final period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Lobotomies, dolls, and cannibals, oh my! Scary book recommendations from your wimpy friends at Lit Hub. | Lit Hub Halloween Darryl Pinckney on working for the New York Review of Books as a young black writer: “Bob and Barbara are dinosaurs and we’re these mammals running around afraid of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-26 10:30:04 UTC ]
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A fresh look at Mary Magdalene lands at Brazos, journalist and artist Chanté Griffin brings a book about the Civil Rights Movement to WaterBrook, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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An open letter protesting the acquisition of Supreme Court Justice Amy Coney Barrett’s forthcoming memoir by Penguin Random House, first reported in 2021, has begun circulating in publishing circles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
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The best YA book deals of the day, sponsored by Penguin Random House Audio: browse today where you can discover books that play!`Penguin Random House... Continue reading at Book Riot
[ Book Riot | 2022-10-22 10:30:00 UTC ]
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Sri Lankan author Shehan Karunatilaka spent seven years writing The Seven Moons of Maali Almeida, which won the prestigious award on Monday, and asks readers to honour the work put into itBooker prize-winning author Shehan Karunatilaka has asked people not to circulate pirated versions of his... Continue reading at The Guardian
[ The Guardian | 2022-10-21 13:11:21 UTC ]
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The art of pornography: Steven Heller recalls being arrested, as a minor, for his art direction on the underground sex paper Screw. | Lit Hub Memoir “Every woman who enjoys horror films has at some point felt the need to explain herself.” Elizabeth Horkley revisits Kier-La Janisse’s House of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-21 10:30:03 UTC ]
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Today’s edition of kids' book deals is sponsored by Sponsored by Dynamite Entertainment`Dynamite... Continue reading at Book Riot
[ Book Riot | 2022-10-19 13:26:19 UTC ]
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Unsurprisingly, George Saunders is kind of a chaotic reader. | Lit Hub Ross Gay sings the praises of adult braces, feeling needed, and kissing a very small dog one million times. | Lit Hub Memoir “It is this uneasiness that helped me nurture such a wild and fucked-up imagination—an imagination... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-18 10:30:42 UTC ]
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Flatiron signs a novel by Whiting Award winner Caitlin Greenidge, Legacy Lit nabs a memoir by podcaster Jonathan Conyers, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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Barnes & Noble is currently holding a huge Buy One, Get One 50% Off sale applied to hundreds of titles, both in store and online. Continue reading at Book Riot
[ Book Riot | 2022-10-13 17:01:37 UTC ]
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The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue... Continue reading at AdWeek
[ AdWeek | 2022-10-13 11:12:10 UTC ]
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A devotional focused on spiritual care for caregivers lands at Our Daily Bread, John Bevere moves to W, a psychotherapist brings a book on anger to Broadleaf, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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Amazon is kicking off this year's holiday shopping season with its Prime Early Access Sale. This Prime Day "part two" of sorts is the second members-only sale event of the year that Amazon has had in 2022, and Prime subscribers will find thousands of items on sale at record-low prices. This is... Continue reading at Engadget
[ Engadget | 2022-10-11 20:30:23 UTC ]
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Exclusive: Associated Newspapers faces first legal case over alleged voicemail interceptionThe Daily Mail’s parent company is facing its first legal claim for phone hacking, after the former Liberal Democrat MP Sir Simon Hughes filed a case against the newspaper publisher.Hughes is alleging that... Continue reading at The Guardian
[ The Guardian | 2022-10-10 17:00:40 UTC ]
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