Daily-deal sites offer magazines circulation growth

Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'

[ Crains New York | 2012-02-28 00:00:00 UTC ]
News tagged with: #technology review #monetize content #higher rate

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Religion Book Deals: February 22, 2023

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A science fiction magazine closed submissions after being bombarded with stories written by ChatGPT

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Book Riot’s SFF Deals for February 20, 2023

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Good… news? The HarperCollins Union has approved a new deal!

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Lit Hub Daily: February 17, 2023

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Book Deals: Week of February 20, 2023

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Catapult to Shutter Online Magazine, Writing Classes

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Book Riot’s SFF Deals for February 13, 2023

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Apple's AirPods Pro drop back to $199, plus the rest of the week's best tech deals

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Religion Book Deals: February 8, 2023

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Sonos gear is on sale ahead of the Super Bowl, plus the rest of this week's best tech deals

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