Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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Artist and author Ruth Chou Simons moves to Thomas Nelson with a six-book deal, a fictional retelling of the Bible’s Tamar lands at Paraclete, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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In a case of life (or something) imitating art, an award-winning publisher of science fiction says it’s being overrun with AI-generated work. Clarkesworld Magazine is no stranger to tales of artificial intelligence impacting society, but in a sad and wild case of life imitating art, the Hugo... Continue reading at Fast Company
[ Fast Company | 2023-02-21 09:59:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-02-20 16:40:35 UTC ]
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After almost hitting the 100-day mark on the picket line, HarperCollins Union members (UAW 2110) have agreed to a tentative deal with management. According to this tweet, yesterday, employees expect to return to work on February 21. Big News!!! We have voted to ratfiy the contract and will be... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 16:54:37 UTC ]
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Beyond traditional workshop: Rachel May and Krys Malcolm Belc offer a chapbook-oriented reading list for literary innovation. | Lit Hub Reading Lists A century of Weird Tales: Some of the best fantasy and horror stories you can read online from “the magazine that never dies.” | Lit Hub What... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 11:30:49 UTC ]
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Simon & Schuster buys a self-help guide from TikTok star Tinx, the chief diversity officer at Google sells a book to Holt, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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The decision to suspend the publisher's editorial and educational arms will "consolidate our efforts around our book publishing program," the publisher said in a statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-14 05:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-02-13 14:29:45 UTC ]
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We've been keeping tabs on the best TV deals ahead of this weekend's Super Bowl, but there are plenty of noteworthy tech deals going on for those who aren't looking to overhaul their living room. Apple's AirPods Pro, for instance, are back down to an all-time low of $199, while Amazon is running... Continue reading at Engadget
[ Engadget | 2023-02-10 16:29:46 UTC ]
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Details on the agreement are forthcoming, but HarperCollins Union leaders and the publisher have reached a tentative deal. Continue reading at Book Riot
[ Book Riot | 2023-02-10 14:49:53 UTC ]
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HarperCollins has reached a tentative agreement with its striking union that includes an unspecified increase in minimum salaries. The deal was announced shortly after the publisher reported that sales fell 14% in the quarter ended December 31, and that profits plunged 52%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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Super Bowl winner Malcolm Jenkins sells a book about his life on and off the field to S&S, and Viking buys a memoir by Barbra Streisand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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A Chicago-based independent publisher has responded to the recent attack on Black History by offering free books. Continue reading at Book Riot
[ Book Riot | 2023-02-08 16:46:55 UTC ]
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A children’s book from a TikTok star lands at Zonderkidz; Baker Books takes three pastors’ wives “tell-all;” Moody’s guide to military marriage, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-08 05:00:00 UTC ]
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German media group RTL Deutschland says it will stop publishing almost two dozen print magazines and seek to sell a similar number Continue reading at ABC News
[ ABC News | 2023-02-07 13:23:50 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-02-06 14:37:16 UTC ]
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“Will this book, like so many cultural products made by creatives of color, be expected to somehow prove the viability of Black novels in the marketplace?” Debut author Laura Warrell on publishing while Black. | Lit Hub Memoir Rapid-fire reviews of the literary adaptations that premiered at... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-06 11:30:35 UTC ]
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Even if you won't be watching the Super Bowl, you can still take advantage of the sales brands are running on home theater equipment ahead of the game. Sonos, which rarely offers discounts, just announced deals on some of their soundbars and smart speakers. TVs from Samsung are on sale too. This... Continue reading at Engadget
[ Engadget | 2023-02-03 17:15:02 UTC ]
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Bestseller Kiley Reid re-ups with Putnam, two-time NBA winner Jesmyn Ward sells her first historical fiction outing to Scribner, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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OpenAI’s ChatGPT’s AI chatbot is so good, too many people are using it, crushing its servers. So the company is debuting a paid ChatGPT Plus service, which will launch in the coming weeks. ChatGPT will cost $20 per month, but don’t despair. OpenAI says that it still plans to offer a... Continue reading at PC World
[ PC World | 2023-02-01 21:57:26 UTC ]
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