Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
News tagged with:
#technology review
#monetize content
#higher rate
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with:
#digital media
#news publisher
You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget
[ Engadget | 2023-03-17 09:28:33 UTC ]
More news stories like this | News stories tagged with:
#difficult decision
#making money
#previous years
#kindle
Author and songwriter Alice Randall sells a book to Simon & Schuster’s Black Privilege imprint; Little, Brown picks up a title on a California tribe’s struggle for river restoration; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#simon schuster
Alexa Hagerty decodes the messages of trauma written in the skeletons of Argentina’s death flights victims. | Lit Hub History “Just when you think you’re about to get a thick and steamy anthology of what women want, we find the same censorship and control at play.” Is Gillian Anderson’s new... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-16 10:30:52 UTC ]
More news stories like this | News stories tagged with:
#steamy anthology
#gillian anderson
#anthology
Must be nice! We are happy for her! So glad that publishing can support artists with a livable wage! This week, Publisher’s Lunch dropped the news of Leigh Bardugo’s 8-figure 12-book deal with Macmillan Publishers. Bardugo published YA fantasy Shadow and Bone with Macmillan back in 2012,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-15 15:02:49 UTC ]
More news stories like this | News stories tagged with:
#leigh bardugo
#livable wage
#macmillan publishers
#macmillan
A more interesting autofiction: DK Nnuro examines how Black writers are “appropriating” their way into a literary movement. | Lit Hub Criticism Is the “first job” memoir dead? Bryony Lau makes the case for new narratives of work. | Lit Hub Criticism “If Don Draper is a metaphor for white... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-15 10:30:59 UTC ]
More news stories like this | News stories tagged with:
#black writers
#white people
#memoir
The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-03-13 13:58:47 UTC ]
More news stories like this | News stories tagged with:
#sff deals
#science fiction
Comedian Leanne Morgan sells a debut at auction to Convergent, and Mysterious Press preempts a thriller by two-time Edgar winner Andrew Klavan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
Tim Keller, whose books have sold over two million copies, is bringing four new titles to Zondervan; Tyndale Refresh signs a debut author’s guide to intentions and wellness, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#tim keller
#million copies
#debut author
Stephanie Landsem, author of the suspense-thriller 'Code Name Edelweiss', discusses the work of religious fiction and how stories can help illuminate Jewish and Christian teachings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#religious fiction
HarperCollins has secured the global rights from the Lumistella Company to publish books tied to the Elf on the Shelf universe over the next five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#dozen books
#global rights
#harpercollins
Hachette Book Group and HarperCollins are both offering voluntary severance packages to some of their employees. The decisions come as publishers confront a difficult retail environment and rising costs associated with inflation and other economic factors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#rising costs
#economic factors
#harpercollins
Trolling of News Breakfast host over her outfit reported by the media outlets with screenshots and abusive tweetsLATEST: ABC host Lisa Millar admits anger but also hope after news sites republish ‘foul’ online abuseGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-03-07 03:08:44 UTC ]
More news stories like this | News stories tagged with:
#news stories
#daily mail
#media outlets
#free app
#news corp
The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-03-06 14:26:01 UTC ]
More news stories like this | News stories tagged with:
#sff deals
#science fiction
YA novelist Laurie Devore sells her adult debut to Avon, Del Rey buys a new novel and two backlist titles from Karen Lord, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#adult debut
#backlist titles
Malorie Blackman advises budding authors to pick up on news stories, but Julia Donaldson warns of pitfalls – and Alan Moore says you should read terrible books as well as good onesThe key to being a good writer? It’s being a good reader, authors including Carol Ann Duffy and Alan Moore have said... Continue reading at The Guardian
[ The Guardian | 2023-03-02 15:43:52 UTC ]
More news stories like this | News stories tagged with:
#news stories
#alan moore
#lee child
#important things
#world book
Carolyn Forche remembers the late, great poet Charles Simic. | Lit Hub Nerds, jocks, and a secret society: Will Schwalbe recalls the start of an unlikely friendship at Yale. | Lit Hub Memoir Bruce Krajewski unpacks the criticism of Erich Maria Remarque’s All Quiet on the Western Front and its... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-02 11:30:14 UTC ]
More news stories like this | News stories tagged with:
#memoir
The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-02-27 14:38:35 UTC ]
More news stories like this | News stories tagged with:
#sff deals
#science fiction
The 75th edition of Frankfurter Buchmesse has announced the opening of a Publishers Rights Center, with registration now available. The post Children’s Rights Edition: Frankfurt Offers a New Publishers Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-24 17:04:51 UTC ]
More news stories like this | News stories tagged with:
#post children
#rights edition
#75th edition
#frankfurter buchmesse
Spiegel & Grau bets big on a debut from the editor of the Shanghai Literary Review, DAW buys three fantasy novellas from Nnedi Okorafor, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#nnedi okorafor