Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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It's Friday, which means it's time for another roundup of good deals on recommended tech. Among this week's highlights, the second-gen Apple Pencil is back down to an all-time low of $89, while the latest Echo Dot is within $5 of the best price we've tracked at $30. If you need to upgrade the... Continue reading at Engadget
[ Engadget | 2023-05-05 16:30:08 UTC ]
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Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian
[ The Guardian | 2023-05-05 16:21:38 UTC ]
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“Too distasteful, too sordid, and too shameful.” Pauline Harmange on why she needed to write about her abortion. | Lit Hub Memoir Janet Steen on mourning the end of her brother’s story. | Lit Hub Elissa Suh reviews the forlorn, faithful new adaptation of Paolo Cognetti’s award-winning novel The... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-05 10:30:33 UTC ]
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A Grammy-winning Gospel singer shares her hard-won wisdom and faith for WaterBrook, Paraclete takes devotionals, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Lloyd Deveraux Richards sells a thriller to Morrow, and Amistad buys a collection on the craft of Black writing edited by Jericho Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-05-01 15:35:42 UTC ]
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Two factors had an effect on the deals we saw this week: spring sales and early Mother's Day promotions. Even if you don't need a gift for a mom or it's still cold (or weirdly summery hot) where you are, you can snag a decent price on some of our recommended tech. Like our top budget robot... Continue reading at Engadget
[ Engadget | 2023-04-28 18:00:16 UTC ]
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Despite suffering a significant blow this week in its attempt to take over Activision Blizzard, Microsoft still believes it can get the job done. The company has signed a 10-year agreement with Spain-based cloud gaming provider Nware to make PC games it builds in-house available to stream on... Continue reading at Engadget
[ Engadget | 2023-04-28 17:25:18 UTC ]
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To celebrate the tenth anniversary of Independent Bookstore Day, the Lit Hub staff pens odes to ten of the best bookstores in the world. | Lit Hub Michelle Yeoh stars in American Born Chinese, the Gossip Girl creators adapt City on Fire, and two star-studded casts take on an apocalypse and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-28 10:30:36 UTC ]
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HarperCollins buys world rights to a collection of journals and lyrics by Amy Winehouse, NBCC winner Isaac Butler sells a “military history of the first decade in the culture wars” to Bloomsbury, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
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“I adopted Fuck This Shit as my motto during the Trump administration and find it applies to something new every day.” Abigail Thomas on getting a (superb) tattoo at 80. | Lit Hub Memoir McKayla Coyle recommends sapphic reads for every occasion (like if “you’re a sad girl, or a hot girl, or a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-27 10:30:50 UTC ]
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Duke of Sussex has alleged royal family agreed not to sue newspaper publisher in return for an apology and settlementPrince Harry does not blame Queen Elizabeth II for backing an alleged secret phone-hacking deal between the royal family and Rupert Murdoch’s newspapers, the high court has... Continue reading at The Guardian
[ The Guardian | 2023-04-26 14:40:32 UTC ]
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“I learned at a very early age that I wouldn’t be getting from my mother what most kids get from their mothers.” Lucinda William recalls the turbulence of growing up with a sick mother. | Lit Hub Memoir Diksa Bashu on learning to cook as an adult—and how returning to her grandmother’s Delhi... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-26 10:30:07 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-04-24 13:45:57 UTC ]
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There was lots to digest this year, including cookery books from social media stars, a climate change book from London mayor Sadiq Khan, and some big debut novels to look forward toOver the course of three days in London, thousands of editors, publishers and agents, among others, decide what... Continue reading at The Guardian
[ The Guardian | 2023-04-24 12:51:58 UTC ]
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In 2023, the London Book Fair reports more than 30,000 visitors and a long list of rights deals, which were reported to fair organizers. The post London Book Fair: 30,000 Visitors, Many Rights Deals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-21 19:54:54 UTC ]
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Malala Yousafzai sells a new memoir to Atria, Crown buys an authorized Tupac bio, YA bestseller Mary E. Pearson is set to make an adult debut with Flatiron, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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First of all, if you’re a teen who likes to write, keep at it, and don’t let anyone tell you different. (And if you’re the parent of a teen who likes to write, please encourage them.) With the above in mind, the Miami Book Fair is offering a virtual summer camp for teens who like […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 14:26:44 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-04-17 14:06:49 UTC ]
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“Pugilistic metaphors and hard-drinking aphorisms … a brittle misogyny and a vainglorious narcissism. And then there are all the dead animals.” David Barnes considers the baggage of Ernest Hemingway, 100 years after his first published work. | Lit Hub Criticism Welcome to the Shakespeare... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-17 10:30:58 UTC ]
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