Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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Adam Rapp sells a novel to Little, Brown; Viking buys a book on immigration detention from Ana Raquel Minian; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-08-14 14:38:25 UTC ]
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Jess deCourcy Hinds hopefully predicts a new trend in book publishing: the librarian memoir. | Lit Hub Libraries “It’s like someone hitting you on the side of the head. It’s marvelous.” Former Velvet Underground frontman Lou Reed talks to Allan Jones about making an unlistenable album. | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-11 10:30:06 UTC ]
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Grove Atlantic takes a Booker-longlisted novel from Paul Lynch, singer-songwriter Pia Mia sells a sells a semi-autobiographical romance to Frayed Pages x Wattpad Books, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian
[ The Guardian | 2023-08-10 12:57:44 UTC ]
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Amazon Prime Day came and went in July, but Amazon’s not done with its membership-only sales events for 2023. The company just announced that it will hold another Prime Day of sorts in October, potentially mirroring what it did at the same time last year. This year’s event is dubbed “Prime Big... Continue reading at Engadget
[ Engadget | 2023-08-08 19:00:44 UTC ]
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Among recent publishing deals, Jemar Tisby takes two to Convergent, Faith Urey Cho brings a picture book and devotional to WaterBrook, and Zondervan looks to Cultivating Delight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-08 04:00:00 UTC ]
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Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age
[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-08-07 14:42:05 UTC ]
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The deal with KKR, a private equity firm, is said to be valued at roughly $1.62 billion, and could be announced as soon as Monday. Continue reading at The New York Times
[ The New York Times | 2023-08-07 03:00:57 UTC ]
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How author Aimie K. Runyan found a new way to approach story for her “reluctant reader” children. | Lit Hub Parenting “My wife was actually kind of freaked out by how happy I was during that time.” Adrian Tomine on the delight of collaborating on the film adaptation of his graphic novel... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-04 10:30:27 UTC ]
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The publishing arm of Readerlink Distribution Services has been nimble enough to have posted solid sales over several years and in the process increase employees to 90, from 60 just before the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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Rachel Maddow sells a book about the fight against authoritarianism to Crown, Nelson buys a history of the In-N-Out Burger franchise, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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The private investment firm KKR, HarperCollins, and Richard Hurowitz of the investment firm Octavian & Company are all said to still be in contention to acquire the country's third largest trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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Julie Schumacher on 30 years of correspondence with her late friend, Melissa Bank: “I feel the impulse to write to her when I see the coil of postage stamps on my desk, or when I read a book that I wish she could read.” | Lit Hub Memoir When the Beatles found their voice. | […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-02 10:30:58 UTC ]
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This week, the biggest event in tech took place in Seoul with Samsung's Unpacked showcase. Among other announcements, the company officially unveiled its latest foldable smartphone, the Galaxy Z Fold 5. It's not even available yet, but Amazon is offering a $200 gift card if you pre-order from... Continue reading at Engadget
[ Engadget | 2023-07-28 18:33:17 UTC ]
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Forthcoming titles—written by experienced herbalists, spell casters, tarot experts, and pagan practitioners—connect readers to ancient folkways and spiritual practices using everyday spaces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Actor Delroy Lindo sells a memoir to Little, Brown; Sarah Pekkanen re-ups with St. Martin’s; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB,... Continue reading at AdWeek
[ AdWeek | 2023-07-27 15:00:00 UTC ]
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As I prepare for the paperback launch of my debut novel The Girls in Queens, I share with a group of writers and artists that I’m putting together a Book Club Kit. This has become a fairly common digital offering; a colorful PDF of brief insights from the author, a recipe or two related to... Continue reading at Electric Literature
[ Electric Literature | 2023-07-25 11:12:00 UTC ]
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