Daily-deal sites offer magazines circulation growth

Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'

[ Crains New York | 2012-02-28 00:00:00 UTC ]
News tagged with: #technology review #monetize content #higher rate

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The best Amazon Prime Day early access deals for 2023

Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget

[ Engadget | 2023-06-30 15:20:45 UTC ]
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Stop the press: Vienna newspaper Wiener Zeitung ends daily print edition after 320 years

One of the world’s oldest newspapers, the Vienna-based Wiener Zeitung, is ending its daily print run after more than three centuries Continue reading at ABC News

[ ABC News | 2023-06-30 10:46:38 UTC ]
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Book Deals: Week of July 3, 2023

Tradd Street series author Karen White sells two standalone novels to Park Row, Berkley buys a New Orleans–set horror debut, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-30 00:00:00 UTC ]
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Adams, council reach $107B budget deal after tense talks

The deal reverses proposed cuts to libraries despite financial strains on the city Continue reading at Crains New York

[ Crains New York | 2023-06-29 16:45:41 UTC ]
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PRH Employees Take Buy-out Offer; Dohle Joins More Boards

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[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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Book Riot’s SFF Deals for June 26, 2023

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[ Book Riot | 2023-06-26 13:58:21 UTC ]
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ALA 2023: Judy Blume Offers a Rousing Defense of the Freedom to Read

Keynoting a resurgent ALA Annual Conference, the author talked about her experiences with books bans in the 1980s and thanked librarians for their ardent defense of banned books. Continue reading at Publishers Weekly

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The best Amazon Prime Day early access deals for 2023

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Book Deals: Week of June 26, 2023

Judi Dench sells a book on Shakespeare to St. Martin’s, Gallery’s 13a imprint buys a memoir from Nia Long, and more. Continue reading at Publishers Weekly

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Netflix offers a peek at ‘One Piece’ and ‘Avatar: The Last Airbender’ live-action adaptations

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[ Engadget | 2023-06-17 22:28:28 UTC ]
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Amazon's Echo Dot is down to $28, plus the rest of this week's best tech deals

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[ Engadget | 2023-06-16 16:33:11 UTC ]
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Lit Hub Daily: June 13, 2023

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Religion Book Deals: June 14, 2023

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Baldacci Re-Ups at Grand Central with Eight-Book Deal

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[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Book Riot’s SFF Deals for June 12, 2023

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ALA 2023: Program Picks for Dealing with Book Bans

This year’s conference features an especially strong lineup of programs responding to the ongoing nationwide surge in book bans and legislative challenges to the freedom to read. Continue reading at Publishers Weekly

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Book Deals: Week of June 12, 2023

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One in three say books offer best form of escapism when having a bad day

A survey by the Publishers Association found reading to be more popular than going to the cinema or browsing social media, coming second only to watching TVMore people plan to escape into books than go to the cinema this summer, new polling from the Publishers Association has found.The survey by... Continue reading at The Guardian

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