Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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“Pugilistic metaphors and hard-drinking aphorisms … a brittle misogyny and a vainglorious narcissism. And then there are all the dead animals.” David Barnes considers the baggage of Ernest Hemingway, 100 years after his first published work. | Lit Hub Criticism Welcome to the Shakespeare... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-17 10:30:58 UTC ]
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Knopf buys a memoir from WNBA star Brittney Griner, and Teju Cole sells his second novel to Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Omer Aziz on finding himself trapped between East and West in Jerusalem: “Everywhere I went there had been an implicit question everyone seemed to be asking: What side are you on?” | Lit Hub Memoir Books from the life of Isabella Stewart Gardner, the most important arts patron you’ve never heard... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-13 10:30:31 UTC ]
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“What had I done, insisting on more of us?” Maggie Smith on the anxious, silent first year of motherhood. | Lit Hub Memoir We asked, you answered: Here are 22 (more) adaptations better than the books they’re based on. | Lit Hub Film & TV Naomi Kanakia on literary transphobia. | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-12 10:30:47 UTC ]
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Publishers sign podcasters Alicia Michelle, Carlos Whittaker, and TikTok influencer Sarah Grace Hallas. Convergent takes 'Black Liturgies', and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-11 04:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-04-10 13:54:15 UTC ]
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It's Friday, which means it's time for another roundup of good tech deals. Today's highlights include Amazon's Kindle Paperwhite back down to $100, which is within $5 of the popular e-reader's all-time low. Apple's AirPods Pro are $50 off their list price at $200, while the Apple Watch SE is a... Continue reading at Engadget
[ Engadget | 2023-04-07 15:00:31 UTC ]
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Actor Millie Bobby Brown sells a debut novel to William Morrow, and S&S buys a memoir from Sheila Johnson, cofounder of BET. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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The Stinging Fly has helped launch several of Ireland’s most promising writers. How has a publication with 1,000 subscribers carved a niche in the Irish canon? Continue reading at The New York Times
[ The New York Times | 2023-04-05 09:00:42 UTC ]
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New podcast Stiffed investigates the forgotten story of Viva, a progressive magazine for women that featured Anna Wintour on staffBack in the mid-aughts, right before the internet made Play-Doh spaghetti of the magazine industry, Jennifer Romolini was an editor at Lucky, a Conde Nast property... Continue reading at The Guardian
[ The Guardian | 2023-04-03 18:24:51 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-04-03 14:22:26 UTC ]
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“Transness emerges at the sight of other trans people living happily in the world.” Rafael Frumkin on top surgery, the beauty of the trans body, and building a world to feel safe in. | Lit Hub Memoir How Fabio Pusterla discovered a lifelong love of poetry (translated by Will Schutt). | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-03 10:30:39 UTC ]
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Staff statement blames closure after eight years on financial challenge of running independent media outletThe magazine gal-dem, an online and print publication for women and non-binary people of colour, is to fold after eight years.In a public statement shared on Friday, staff at gal-dem said:... Continue reading at The Guardian
[ The Guardian | 2023-03-31 12:59:18 UTC ]
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Flatiron wins a rom-com by Katelyn Doyle, Grisham sells a sequel to 'The Firm' to Doubleday, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-03-27 13:20:56 UTC ]
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It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget
[ Engadget | 2023-03-24 15:43:59 UTC ]
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Dolly Parton sells an illustrated book about her “passion for fashion” to Ten Speed; Little, Brown buys a relationship guide from TikTokker TherapyJeff; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot
[ Book Riot | 2023-03-20 13:42:08 UTC ]
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Following the robust turnout and programming at Bologna Children's Book Fair, Rights Roundup looks at some work for the adult market. The post Rights Roundup: Post-Bologna Rights Deals for Adults appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-17 16:58:05 UTC ]
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