Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and maybe a bit of praying—about whether the iPad could rescue the publishing industry. But as newsstand sales continue to plunge, publishers say that daily-deal sites, such as Groupon, LivingSocial or Fab.com, are almost as helpful as tablets in their search for new subscribers. The sites, they add, are a growing part of their digital-marketing strategies to boost print-subscription rates. Among the publications that have recently sold subscriptions via daily-deal sites are The New York Times, The Washington Post, Los Angeles Times, Philadelphia Inquirer, The Wall Street Journal, Wired, The Economist, Esquire, US Weekly, Readers Digest, Cosmopolitan, Lucky, Allure, Men's Health, Washingtonian, Bazaar, New York magazine and Crain's. Publishers like what they see in terms of the demographic responding to deals. They also like the simplicity. Online flash-sales are a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months. But publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the... Continue reading at 'Crains New York'
[ Crains New York | 2012-02-28 00:00:00 UTC ]
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The best YA book deals of the day, sponsored by Penguin Teen. `Penguin... Continue reading at Book Riot
[ Book Riot | 2022-09-24 10:30:00 UTC ]
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The anonymous messages come as conservatives wage a culture war over events and books with LGBTQ or racial justice themes. Continue reading at HuffPost
[ HuffPost | 2022-09-23 21:22:11 UTC ]
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Random House and Celadon announce upcoming editions of the House Select Committee’s January 6 report, Currency takes on a memoir by YouTuber and former banker Gary Stevenson, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
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Book piracy in France has taken a hit, with court action led by the SNE and 12 publishing companies against 'Z-Library.' The post French Publishers Cheer a Court’s Order to Block a Book Piracy Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-19 20:26:31 UTC ]
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The best YA book deals of the day, sponsored by Sourcebooks Fire. `Sourcebooks Fire`https://docs.google.com/forms/d/e/1FAIpQLSebmg3S_IzdIukFykg6W8_u1WXkoKC95CtKllbL7wlT_nQvgA/viewform`https://bookriot.com/wp-content/uploads/2022/09/BookRiot-MBAM-Cvr-180x300.png` Continue reading at Book Riot
[ Book Riot | 2022-09-17 10:30:00 UTC ]
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“It took months of OCD treatment and two Brené Brown books to understand there is no ‘right’ or ‘wrong’ in writing—there are only decisions.” Elissa Bassist reflects on treating her writers’ block by treating her OCD. | Lit Hub Memoir Sometimes, altering the canon is a good thing: How The Rings... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-16 10:30:58 UTC ]
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Today’s edition of kids' book deals is sponsored by Sourcebooks Young Readers `Sourcebooks Young... Continue reading at Book Riot
[ Book Riot | 2022-09-14 14:15:17 UTC ]
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Aundi Kolber, a therapist specializing in trauma, is reexamining inner strength in a new book from Tyndale Refresh; Broadleaf takes a multi-media project by director and photographer Kim Watson; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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The Whiting Foundation's 2023 Literary Magazine Awards will feature a new grant schedule, eligibility requirements, and total number of prizes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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DOJ attorneys say the proposed acquisition is “precisely the march toward concentration and monopsony power that Congress enacted the Clayton Act to prevent.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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The best book deals of the day, sponsored by Lord of the Fly Fest by Goldy Moldavsky. `Lord of the Fly Fest by Goldy... Continue reading at Book Riot
[ Book Riot | 2022-09-10 10:30:00 UTC ]
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Proposals to force northern nations to accept migrants, and to geoengineer a cooler planet, could make our problems worse. Continue reading at The Washington Post
[ The Washington Post | 2022-09-09 10:00:47 UTC ]
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Angela Merkel’s memoir goes to St Martin’s, Berkley buys a debut novel by a former American Ballet Theatre ballerina, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-09 04:00:00 UTC ]
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With sales up 34% so far this year, Insight Editions has taken a number of steps to scale the business, including consolidating separate areas into three centralized editorial divisions, appointing a publishing director to each editorial division, and blending sales and marketing into a single... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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The best YA book deals of the day, sponsored by Nothing More to Tell by Karen M. McManus.`Nothing More to Tell by Karen M.... Continue reading at Book Riot
[ Book Riot | 2022-09-03 10:30:00 UTC ]
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Today's edition of Daily Deals is sponsored by Boynton Bookworks, an imprint of Simon & Schuster Children’s Publishing.`Boynton Bookworks, an imprint of Simon & Schuster Children’s... Continue reading at Book Riot
[ Book Riot | 2022-09-02 14:56:27 UTC ]
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Today's edition of Daily Deals is sponsored by the audiobook edition of Daisy Darker by Alice Feeney.`the audiobook edition of Daisy Darker by Alice... Continue reading at Book Riot
[ Book Riot | 2022-09-01 14:38:14 UTC ]
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Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget
[ Engadget | 2022-09-01 12:34:02 UTC ]
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“If it weren’t for Beyoncé, another girl like us with an untraceable name, we wouldn’t have had much in common.” Remica Bingham-Risher on stepmotherhood, lineage, and the weight of names. | Lit Hub Memoir Ben Mathis-Lilley on the inevitability of college football (and why it’s all Thomas... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-31 10:30:26 UTC ]
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