Creatives Explain the New Definition of Magazines

[caption id="attachment_159535" align="aligncenter" width="768"] magCulture founder Jeremy Leslie[/caption] NEW YORK—During the second annual ModMag NYC summit last week, organized by the London-based magazine shop and creative studio magCulture, creatives from across the industry attempted to answer one question: What is a magazine? Founder Jeremy Leslie led off the day by stating that he is open-minded about what makes a magazine, especially in this day and age with all of the “contemporary concepts” that have been brought to the market. And the first speaker, Douglas McGray, co-founder and editor-in-chief of The California Sunday Magazine and Pop-Up Magazine, spoke to that point by detailing the process of experimenting with new mediums that led to the creation of Pop-Up, a live, performance-based magazine.  Mixing mediums McGray said that while he was developing a story for “This American Life,” after spending years working with magazine media, he realized that telling stories through audio was really similar to the way he had been telling stories already—it was just with a different set of tools that he didn't necessarily know how to use.  He also realized that because storytellers from across the different mediums of film, radio, writing and photography all shared a similar skillset of producing magazine-like content, he "started thinking about the world of people who make stories," and the events they have that celebrate their crafts. [caption... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-04 13:56:27 UTC ]
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