Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while waiting for one of the few existing web pages to load.Those were perhaps innocent days. But then, as publishers started to realise the power of the internet, and the number of online users increased, the shift towards the digital era became inexorable. As a result, the available content grew exponentially, while people’s attitudes to content discovery radically changed. Related: The first ever banner ad: why did it work so well? Related: Brands should welcome entry of news publishers' into content marketing Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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Ebook-maker Inkling, which had previously confined its books to the iPad, is moving to the Web - a move the company has been promising for some time. The move means Inkling's books should be available on most laptops, though the company says it will work best on Google's Chrome and Apple's... Continue reading at AllThingsD
[ AllThingsD | 2012-05-30 00:00:00 UTC ]
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For publishers and content creators, Tumblr exists at the heart of one of the Web’s great dilemmas. On the one hand, the micro-blogging social network can act as force-multiplier that expands the reach of content, in the same way that aggregator sites and Facebook and Twitter do. But that’s... Continue reading at Slate
[ Slate | 2012-05-24 00:00:00 UTC ]
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When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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Plain, ordinary text files aren’t normally the most interesting ways to convey information, but if you’d like to change that then Toolwiz FlipBook may be able to help. Just point the program at a particular TXT file, and in a click it’ll be converted into an executable file. And launching this... Continue reading at Betanews
[ Betanews | 2012-05-18 00:00:00 UTC ]
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Digs, Meredith Video Studios DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek
[ AdWeek | 2012-05-14 00:00:00 UTC ]
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Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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The Financial Times is preparing to kill off its iPad and iPhone app for good, signalling its final conversion from executable-app to web-app publishing. The news publisher launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-01 00:00:00 UTC ]
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Digital Rights Management software was originally meant to restrict pirating of ebooks, but many complain because of the restrictions it places on users. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-27 00:00:00 UTC ]
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Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
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At least two of the big six publishers in the US are refusing to renew contracts with Amazon.com... Continue reading at The Bookseller
[ The Bookseller | 2012-04-11 00:00:00 UTC ]
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NEW YORK CITY– April 11, 2012 - Peecho (http://www.peecho.com), a free service that allows anyone to sell their digital content as a physical product, and Issuu (http://www.issuu.com), a leading global digital publishing platform that deliv ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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To coincide with its one-year anniversary on April 18, the Los Angeles Review of Books is re-launching its website in a multimedia platform that will include video, drop-down menus, and new feature articles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-02 00:00:00 UTC ]
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Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World
[ PC World | 2012-03-30 00:00:00 UTC ]
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The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World
[ PC World | 2012-03-12 00:00:00 UTC ]
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Former director of Interead Phil Wood has been appointed to the new role of Kobo’s country... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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After months of planning, PARADE Magazine is rolling out a mobile app to cultivate advertisers and enhance the content offerings to its existing reader base. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
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Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget
[ Engadget | 2012-02-27 00:00:00 UTC ]
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Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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