Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at Facebook thought this was a good idea? The company isn't responding to the question right now. Until they do, it helps to look at the players involved. Theres Burston-Marsteller, the global PR firm run by CEO Mark Penn. Theres Jim Goldman, the former Silicon Valley bureau chief for CNBC (and frequent target of high school-style ridicule). Hes become the fall guy for Burston-Marsteller. Theres Sheryl Sandberg, Facebooks universally praised COO. And then theres Elliot Schrage, Facebooks VP of communications and public policy. Penn, of course, is a Washington heavy hitter: he worked as a pollster to President Clinton during both of his terms and the Washington Post noted how thoroughly integrated into the policymaking operation hed become. Penns also no stranger to criticism from Washington observers: he gained notoriety for missteps as chief strategist to Hillary Clinton during her 2008 Presidential bid. He eventually stepped down after feuding with other aides, and for reportedly offering Clinton some of her worst advice (like, emphasize Barack Obamas foreignness). Penns also no stranger to the tech worldhes credited with making Microsoft into one of the countrys most... Continue reading at 'AdWeek'
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 13:05:19 UTC ]
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Author Monique Roffey has launched a Crowdfunder campaign to help finance the PR campaign for her next novel. Continue reading at The Bookseller
[ The Bookseller | 2019-09-05 05:28:08 UTC ]
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But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
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Libraries Connected has secured £342,000 in funding from Arts Council England to develop a new training programme supporting potential female and BAME leaders. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 11:24:48 UTC ]
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Library campaigners in Essex are gearing up for a county wide day of action next month, as more than 1,600 people sign a petition against plans for volunteers to run some facilities. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 05:47:04 UTC ]
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Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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Jane Austen’s House Museum has saved a section of a letter by Jane Austen after “an outpouring of generosity from the public” saw £10,000 raised in six weeks. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 07:48:21 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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Essex library campaigners are warning community groups could face an “unsustainable burden” of nearly £50,000 a year if they choose to run a local library service - and are calling on more to withdraw their offers to run local libraries. Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 21:57:18 UTC ]
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In looking for 'solutions and people who make a positive difference,' Frankfurt this year is assembling speakers on challenge and change. The post Frankfurter Buchmesse Announces Centerpiece Event for ‘Create Your Revolution’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-16 10:43:08 UTC ]
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The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 16:04:41 UTC ]
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With Brexit looming larger as the UK's new government takes charge, the publishing industry steps up its drive to drop the VAT on digital reading. The post UK’s Publishers Association Leads ‘Axe the Reading Tax’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-12 05:30:59 UTC ]
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AJ Dungo approaches his graphic novel "In Waves" as a history of surfing and a record of a girlfriend's cancer death. Surfing, for Dungo, is connection and solace. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-10 01:55:56 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Non-profit organisation We Need Diverse Books has kicked off its campaign to launch a UK branch to improve diversity and representation in children’s books, as Knights Of co-founder Aimée Felone said the project needs industry-wide support. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 15:42:06 UTC ]
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Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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Essex library campaigners are planning new protests after accusing the council of planning library cuts “by stealth”. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 14:49:13 UTC ]
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Vintage have unveiled a host of celebrations to mark the centenary of Iris Murdoch’s birth, including a postcard philosophy project and newly designed special editions of her classics "to reintroduce Murdoch as a trailblazing writer”. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 00:31:26 UTC ]
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Essex County Council has announced it is ditching plans to close its libraries and their future is secure for the next five years following a huge community campaign, supported by authors including David Walliams and Jacqueline Wilson. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 00:31:48 UTC ]
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