Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at Facebook thought this was a good idea? The company isn't responding to the question right now. Until they do, it helps to look at the players involved. Theres Burston-Marsteller, the global PR firm run by CEO Mark Penn. Theres Jim Goldman, the former Silicon Valley bureau chief for CNBC (and frequent target of high school-style ridicule). Hes become the fall guy for Burston-Marsteller. Theres Sheryl Sandberg, Facebooks universally praised COO. And then theres Elliot Schrage, Facebooks VP of communications and public policy. Penn, of course, is a Washington heavy hitter: he worked as a pollster to President Clinton during both of his terms and the Washington Post noted how thoroughly integrated into the policymaking operation hed become. Penns also no stranger to criticism from Washington observers: he gained notoriety for missteps as chief strategist to Hillary Clinton during her 2008 Presidential bid. He eventually stepped down after feuding with other aides, and for reportedly offering Clinton some of her worst advice (like, emphasize Barack Obamas foreignness). Penns also no stranger to the tech worldhes credited with making Microsoft into one of the countrys most... Continue reading at 'AdWeek'
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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Libraries Connected is using a £150,000 Arts Council England grant for a training and mentoring programme helping services develop funding strategies. Continue reading at The Bookseller
[ The Bookseller | 2019-12-17 04:51:52 UTC ]
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Bertrams has unveiled its Christmas campaign, with the tagline "Believe in Books" as the wholesaler heads into the festive trading period. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 14:27:10 UTC ]
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A campaign is under way to save historic literary site the Red House, in West Yorkshire, which has links to Charlotte Brontë. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 16:14:43 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
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Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
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London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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Macmillan Children’s Books has picked up an "accessible, friendly, informative and fun" exam guide backed with expert research from mental health campaigner Natasha Devon. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 05:40:01 UTC ]
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Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the... Continue reading at AdWeek
[ AdWeek | 2019-11-21 17:13:28 UTC ]
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Yesterday morning, Gordon Sondland, the Trump donor turned US ambassador to the European Union, gave explosive testimony in the impeachment inquiry—directly tying the president and his top allies, including Mikes Pence and Pompeo, to the Ukraine scandal. Comparisons to John Dean’s testimony that... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-21 12:58:24 UTC ]
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Campaigns for Margaret Atwood's The Testaments (Vintage) and Lisa Taddeo's Three Women (Bloomsbury) were among the winners at the Book Marketing Society Awards last night. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 01:07:50 UTC ]
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Last Monday, staff at two dozen subsidiaries of the Hearst Magazines media conglomerate announced their intention to unionize with the Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-20 18:30:06 UTC ]
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CILIP, the Chartered Institute of Library and Information Professionals, is leading a campaign calling for politicians to make local libraries a big election issue. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 17:51:40 UTC ]
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Phoebe Waller-Bridge will make a rare public appearance to discuss Fleabag: The Scriptures as Sceptre unveils its ambitious marketing and publicity plans for the hotly tipped scripts. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 12:32:19 UTC ]
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Ali Bowden, director of Edinburgh UNESCO City of Literature Trust, has been handed an honorary degree from Edinburgh Napier University. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 09:21:18 UTC ]
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9AM TUE EMBARGO Sceptre has unveiled its ambitious marketing and publicity plans for the hotly tipped "Fleabag" scripts including a rare public appearance of Phoebe Waller-Bridge at the Southbank Centre, a writer's bursary at Soho Theatre and the installation of a Fleabag Café. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 01:17:38 UTC ]
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Get involved in the Great School Libraries campaign to promote an essential service in UK schools. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:34:56 UTC ]
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HarperCollins and newspaper The Sun have partnered up to hand out two million free books to school children across England, Wales and Northern Ireland. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 18:36:19 UTC ]
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Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek
[ AdWeek | 2019-10-30 18:10:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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