Robots haven't completely replaced media salespeople, but they've forced the role to evolve. In the latest in our Confessions series, an anonymous publishing exec says that while it's hard to get print reps with digital skills, too many digital salespeople don't even bother to read the company's own magazine. "If you don’t know your product, and you have to make the assumption the buyer doesn't, then it gets very difficult to make the brand relevant and relatable." The post Confession of a traditional publisher: Inhabiting ‘that moral middle ground’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-16 00:00:00 UTC ]
News tagged with:
#traditional publisher
#confessions series
#digital skills
Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers appeared
#european booksellers
#qubec publishers
New Internationalist has bought a title about the Old City of Jerusalem by reporter and Middle East specialist Matthew Teller. Continue reading at The Bookseller
[ The Bookseller | 2018-11-06 00:00:00 UTC ]
More news stories like this |
Deciding to open foreign rights sales as 'something we needed to do for our authors,' the Inuit-owned publishing house Inhabit Media has staged its arrival at Frankfurter Buchmesse, on the ramp up to Canada's stint as Guest of Honor in 2020. The post Arctic Circle Publishing: Inhabit Media Makes... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurter buchmesse
#frankfurt debut
At an event organized by Byte the Book and the Frankfurt Book Fair, publishers looked at how social pressures influences publishing. The post Frankfurt: Self-Censorship and Morality in Publishing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing today
#post frankfurt
The YA scene in Québec today, says literary translator Arielle Aaronson, is grounded in strong characters and good old-fashioned storytelling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle grade
Children’s independents say they are seeing growth in the market, particularly in non-fiction and middle grade. Continue reading at The Bookseller
[ The Bookseller | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle grade
#growth areas
Haven't heard of Daquan or Goalslayin? The teens have, and Snapchat wants to work with the companies behind these social publishing accounts. The post Snapchat moves beyond traditional publishing brands with latest partnerships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-10 00:00:00 UTC ]
More news stories like this |
Former HDP leader Selahattin Demirtaş has published a short story collection, written while in jail awaiting trial – just the latest example of a writer clashing with Turkey’s governmentAt the Istanbul book fair last November, there was a signing for the politician Selahattin Demirtaş’s short... Continue reading at The Guardian
[ The Guardian | 2018-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#watch tv
#working-class life
Offensive opinions. Bullying. Sexual misconduct. As the literary world is rocked by scandal US publishers are asking authors to sign contracts with ‘morality clauses’. Are they really the answer?When the American Libraries Association awards its Andrew Carnegie medals in New Orleans later this... Continue reading at The Guardian
[ The Guardian | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single mom
#deeply saddened
#abusive behaviour
Once an anomaly in author contracts, morality clauses are becoming a standard tool for publishers looking to protect themselves against misbehaving authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author contracts
#morality clauses
#publishers turn
"Publishers want to scare Facebook because there have been so many different gripes." The post ‘There’s an awful lot of showmanship’: Confessions of a publishing consultant on Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing consultant
#awful lot
Two years ago, we called publishers to account for the glaring lack of diversity in the industry. Pledges were made and initiatives set up. Have things improved?Find out about the new projects to encourage inclusivity in the book businessIn December 2015, British publishing stood accused of... Continue reading at The Guardian
[ The Guardian | 2017-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bame writers
#tv writers
#carnegie medal
#literary festivals
The Big Five have found themselves in the middle of a long-running battle between Greenpeace and Resolute Forest Products over logging practices in Canada’s Boreal Forest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boreal forest
#logging practices
For the latest installment of our anonymous Confessions series, we talk to a digital exec worries about surviving in a landscape dominated by Google, Facebook and big-name publishers. Not only are they gobbling up most of the ad pie, but they're setting the rules for publishers that favor the... Continue reading at Digiday
[ Digiday | 2016-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big players
#ad pie
#latest installment
While most legacy media organizations have spent years integrating print and digital newsrooms and commercial teams, there are some who believe that there is a severe lack of understanding at the top in how to juggle the different requirements of a high-growth digital media business and a... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#severe lack
#commercial teams
#legacy publisher
#digital chief
Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audience data
#biggest challenges
#top publishers
#biggest concerns
Beren and Lúthien, a story of the perilous romance between a man and an elf, is one of a number of texts by the author brought ‘together for the first time’JRR Tolkien’s legend of the mortal man Beren and the immortal elf Lúthien – a story that meant so much to the Lord of the Rings author that... Continue reading at The Guardian
[ The Guardian | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#impossible task
#rings author
Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reader revenue
#big opportunity
#biggest challenges
#hard work
Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hot topic
#header bidding
#post confessions
The Casablanca Book Fair hosted its first rights hub, which brought together passionate publishers and agents for discussions of Arabic, African and francophone literature. The post A New Gateway to Publishing in Africa and the Middle East: Casablanca’s First Rights Hub appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle east