The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast Entertainment, has begun signing YouTube stars to wide-reaching agreements that will make the publisher the exclusive representative for the creators' digital deals, including ad sales for their YouTube channels. As part of the deals, the YouTube creators will star in original shows to air on Conde Nast's properties and contribute to its various publications.The first of these deals is with make-up artist Kandee Johnson, whose main YouTube channel boasts 2.4 million subscribers and has notched 262.9 million views. Ms. Johnson will star in a number of original series to be produced by Conde Nast Entertainment. Those series will run across Conde Nast's YouTube channels, publication sites and its streaming video site, The Scene, as well as on properties that it has syndication deals with, such as AOL, Yahoo, Dailymotion, Roku and Xbox. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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The book, 'The Ice Dragon,' appears to be set in the 'Game of Thrones' fictional universe. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-06 00:00:00 UTC ]
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'Behind the Book from Simon & Schuster,' a new series of videos featuring S&S editors and publishers, is now live. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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A 19-year-old student from Kent has landed a publishing deal for a book that she wrote while studying for her A Levels. Continue reading at BBC News
[ BBC News | 2014-07-29 00:00:00 UTC ]
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Newspaper took photo of the late Ryan Dunn from Facebook page of NZ-born Israeli killed in GazaA newspaper has apologised after mistakenly publishing a photograph of the late Jackass star Ryan Dunn to accompany a story about an Israeli soldier killed in Gaza.The error, on the front page of the... Continue reading at The Guardian
[ The Guardian | 2014-07-29 00:00:00 UTC ]
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Celebrating its 10th Anniversary with a panel starring director Quentin Tarantino in front of a packed house at the San Diego Comic-Con, it was hard to remember that when Dynamite Publishing launched 10 years ago, no one was sure what to expect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-28 00:00:00 UTC ]
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Chris Andrews, longtime Bolano translator, makes the case for why 'Distant Star' should be required reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Vets Tom Wallace and John Bellando are out; David Geithner named CFO and president Bob Sauerberg adds ad sales oversight at the publishing company. The post A big shakeup comes to Condé Nast appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
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Zane, bestselling erotica author, entrepreneur and publisher of S&S/Atria’s Strebor Books imprint, is teaming up with Verge Entertainment, a New York City transmedia production house founded by Shawn Martinbrough, Joe Illidge and Milo Stone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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One of the most famous characters in comic book history is set to bid a sad farewell. Continue reading at BBC World
[ BBC World | 2014-07-16 00:00:00 UTC ]
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Hodder & Stoughton has signed a book from Nev Schulman, the host and executive producer of... Continue reading at The Bookseller
[ The Bookseller | 2014-07-11 00:00:00 UTC ]
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J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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Some 'old guard' authors are joining forces in a letter criticizing Amazon, even as a cluster of self-published authors is rallying around Amazon, charging that traditional publishers like Hachette mistreat authors and readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-08 00:00:00 UTC ]
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Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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New titles occupied the top six spots on the Netherlands combined bestseller chart in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
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