Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to offer print and digital subscriptions to its titles directly through Amazon, which will take a cut of the revenue. Going through Amazon allows Condé Nast to simplify its subscription process, which traditionally happens through direct mail and the insert cards tucked into magazines' print editions. Customers will be able to manage all aspects of their subscriptions within their Amazon accounts. Condé Nast president Bob Sauerberg tells Reuters: "We want to go from selling print subscriptions to selling access to all our content." Selling both print and digital subscriptions through Amazon should help the publisher increase its number of digital readers, who currently comprise 4% of its subscribers base.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-08-20 00:00:00 UTC ]
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Most successful content sites are monetizing with sheer volume now, but Pitchfork is betting there's still a place for lean-back engagement. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-07 00:00:00 UTC ]
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Amazon CEO Jeff Bezos's wife MacKenzie defends Bezos and Amazon, while Facebook CEO Mark Zuckberg's sister Randi expresses ambivalence about social media. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-06 00:00:00 UTC ]
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Meredith launched its previously announced Allrecipes print magazine today, a bimonthly, with a $4.99 cover price and a $12 one-year subscription. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-05 00:00:00 UTC ]
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"I find way too many inaccuracies," MacKenzie Bezos writes in a critical Amazon.com review of a new book about the company her husband founded.The vast majority of the 45 Amazon.com customers who have reviewed Bloomberg Businessweek writer Brad Stone's new book, The Everything Store: Jeff Bezos... Continue reading at Fast Company
[ Fast Company | 2013-11-05 00:00:00 UTC ]
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You just know Amazon's been waiting forever for this cheeky product discount. But heck, if it means not having to buy a $20 Dan Brown book before rushing to catch a flight, we'll take it. In celebration of the FAA easing its personal electronic device restrictions (not to mention Delta and... Continue reading at Engadget
[ Engadget | 2013-11-04 00:00:00 UTC ]
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While not an entirely new concept, offering monthly sample box subscriptions has been a highly lucrative side business for many publishers. Boca Raton, Florida-based Sandow Media, a multiplatform publisher targeting the beauty and design markets, launched its NewBeauty TestTube five years ago,... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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By Lynn Rosen We spend a lot of time finding the most appealing image and compelling copy lines for our covers, and I'm sure you do the same at your publication. I learned from my years in the book business that... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at Advertising Age
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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Waiting another month for that new inspirational Gloria Gaynor book? You'll survive, most likely -- but just in case, Amazon's debuting a new program called Kindle First. Customers can get early access to new titles for $1.99 - or for free, if they're a member of the exclusive club that is... Continue reading at Engadget
[ Engadget | 2013-11-01 00:00:00 UTC ]
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When it comes to reading, I use a Kindle PaperWhite. I hate paper books with a passion -- they take up space and are obsolete. The Kindle is wonderful because it allows me to easily bookmark pages, look up definitions, and scan the book for certain words with the x-ray feature. An Amazon Prime... Continue reading at Betanews
[ Betanews | 2013-11-01 00:00:00 UTC ]
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Confusing licensing rules, walled gardens, limited bundling, subscriptions, and library borrowing, buggy platforms. Why do we put up with this ebook nonsense? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-31 00:00:00 UTC ]
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A 1950s 'glamour guide for teens' has helped a 15-year-old girl earn a $300,000 book deal, as well as a Steven Spielberg movie deal. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-30 00:00:00 UTC ]
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Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World
[ PC World | 2013-10-30 00:00:00 UTC ]
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Politico, the high-metabolism news site covering Beltway politics, will introduce a glossy, six-times-a-year magazine and companion section of its website next month, the company said Wednesday.Unlike traditional publishers that rely on susbcriptions to build the large circulations that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the... Continue reading at Advertising Age
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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Porter Anderson looks at reactions to the news of Larry Kirshbaum's departure from Amazon Publishing, plus problems with print, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-29 00:00:00 UTC ]
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Amazon's Matchbook service, which offers ebook versions of hard copies of books like Amazon's Autorip offers digital versions of physical music, is now live. The service supports over 70,000 books at launch with digital equivalents costing $3 or less. The service recognizes purchases from as far... Continue reading at Engadget
[ Engadget | 2013-10-29 00:00:00 UTC ]
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Martha Stewart Living Omnimedia's choice of former metals-industry executive Daniel Dienst to lead the company meant going outside the media business for a manager with operational experience -- one who can hopefully reshape the unprofitable company.Mr. Dienst, the former CEO of scrap-metal... Continue reading at Advertising Age
[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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It has been nearly two months since online retail giant Amazon announced its MatchBook feature for Kindle, complimenting the previously unveiled Autorip service for music. Now, the company finally shows the feature the light of day, unveiling MatchBook availability effective today. If you aren't... Continue reading at Betanews
[ Betanews | 2013-10-29 00:00:00 UTC ]
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