A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report -- data related to women's rights such as compensation statistics and maternal mortality rates from the last 20 years. The site also encourages visitors to take part in some form or other, from "making a statement" by replacing social media profile photos with a blank female silhouette to supporting female comedians and film directors by attending their shows and screenings of the films.In other executions, a Beats by Dre ad on Clear Channel Outdoor's large digital will remove images of women and promote the website, the Clinton Foundation said, and the campaign will appear in Snapchat's channel on Snapchat Discover, the app's area for media brands."We are taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century," Clinton Foundation Vice Chair Chelsea Clinton said in a statement. "By knowing the facts and what has worked and hasn't worked to advance gender equality, we can accelerate the pace of change for women and girls -- both at home and around the world." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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'Women need to almost un-condition themselves,' says Emerald's Vicky Williams, who joins The Markets' panel at Frankfurt Book Fair on women in publishing. The post Vicky Williams on Women in Publishing: Women and Men Need to Champion Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-15 00:00:00 UTC ]
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The Women’s Prize Trust hopes to make the first award in 2024, after research showed female writers were far less likely than men to be reviewed or win prizes The Women’s prize is to launch a non-fiction award to sit alongside its long-running fiction prize, in response to research that found... Continue reading at The Guardian
[ The Guardian | 2023-02-08 08:00:10 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Art historian Catherine McCormack reflects on women as art subjects, makers and curators. Continue reading at The Washington Post
[ The Washington Post | 2022-01-14 13:00:18 UTC ]
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If you’ve used the internet to read book or film reviews in the last decade, you’ve probably heard of the Bechdel test. Cartoonist Alison Bechdel introduced the test in her comic strip Dykes To Watch Out For in 1985 as a means of assessing the ways women are portrayed in fiction. The test... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-21 09:50:22 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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Booker-winning writer Bernardine Evaristo has marked International Women’s Day by curating a top 20 list of recently published Black British writers. Continue reading at The Bookseller
[ The Bookseller | 2020-03-08 03:11:09 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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To introduce Reading Women‘s theme this month, Kendra Winchester and Jaclyn Masters discuss books by and/or about Indigenous women, including Joy Harjo’s An American Sunrise, the anthology Growing Up Aboriginal in Australia, edited by Dr. Anita Heiss, Rebecca Roanhorse’s Trail of Lightning, and... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-04 08:46:57 UTC ]
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Lit Lists Kayla E. Ciardi For WLT’s November 2016 issue, author and translator Alison Anderson explores and explains in her essay “Of Gatekeepers and Bedtime Stories: The Ongoing Struggle to Make Women’s Voices Heard”—in an issue devoted exclusively to... Continue reading at World Literature Today
[ World Literature Today | 2019-08-15 14:12:27 UTC ]
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On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index;... Continue reading at AdWeek
[ AdWeek | 2019-07-22 22:30:01 UTC ]
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Fifty-one percent of women over 40 feel older women in fiction books tend to fall into clichéd roles, according to a new survey. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 07:03:41 UTC ]
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Independent publishers Fitzcarraldo Editions, Sandstone Press, Serpent's Tail, and And Other Stories are represented in this year's Man Booker International Prize shortlist for work in translation. The post Five Women Authors, Six Women Translators on Man Booker International Shortlist appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-10 00:00:00 UTC ]
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Women workers at radical publisher Pluto Press are going on strike for International Women’s Day as part of a national campaign. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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"The Notebook," Nicholas Sparks' novel that sparked the hit 2004 film starring Ryan Gosling and Rachel McAdams, will be adapted into a musical. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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NEW YORK – ESPN The Magazine took home Folio:’s first-ever Magazine of the Year Award. The magazine was selected for it’s consistent coverage of stories and controversies that transcend the sports industry and relate to a much broader audience, as well as for its graphic covers and designs. “We... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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A new, refreshing bible for young black women aims to speak to a demographic neglected by mainstream self-help. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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