Citing a Natural Brand Extension, Saveur Launches a Wine Club

The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
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Paula Hawkins launches R&J summer book club

Paula Hawkins' bestseller The Girl on the Train (Doubleday) will launch this year's Richard and Judy summer book club, with W H Smith also unveiling the club's "fresh" new look. Continue reading at The Bookseller

[ The Bookseller | 2016-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #train doubleday

Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek

[ AdWeek | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain momentum #younger generations #adobe photoshop #home screen

WH Smith to launch book club with Zoella

WH Smith is launching an exclusive book club with author and YouTube vlogger Zoe Sugg, known as Zoella, this summer. Continue reading at The Bookseller

[ The Bookseller | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wh smith

Flying Eye launches brand partnership with Wahaca

Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller

[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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Pan Macmillan and Orkney Library launch Hurricane Book Club

Pan Macmillan and Orkney Library & Archive have joined forces to launch a new joint reading initiative, The Hurricane Book Club. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #joined forces

Springer Nature Introduces New Brand to Frankfurt

The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #springer nature #academic publishing

Literary-themed club night launched

A new literary-themed East London club night, called Late Night Library Club, is being launched, with the first event celebrating Sarah Waters’ Tipping the Velvet (Virago). Late Night Library Club has been set up by the team behind The Amy Grimehouse cinema and arts club night that celebrates... Continue reading at The Bookseller

[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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Loose Women to launch TV Book Club

ITV daytime chat show Loose Women is today (March 24th) launching a new book club, with Paula Hawkins’ The Girl on the Train (Doubleday) picked as the first title. The book club, called Loose Books, will see a different Loose Women panellist pick a book to read each month, which will be... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #loose women #paula hawkins #viewers invited

PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Facebook founder launches book club

A book club started by Facebook founder Mark Zuckerberg has already had almost 140,000 "likes". Continue reading at BBC News

[ BBC News | 2015-01-05 00:00:00 UTC ]
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Zuckerberg Launches Book Club

The Facebook founder, who has over 30 million followers, has launched a new book club as part of a challenge to himself, for 2015, to read a new book every two weeks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #facebook founder

Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products

LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program

Frances Lincoln launches nature prize

Frances Lincoln has launched a new prize for British nature and nature travel writing, with... Continue reading at The Bookseller

[ The Bookseller | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frances lincoln

Google patent filing describes tailored online book clubs, minus the wine

The phrase "virtual book club" may not conjure romantic visions of low-lit rooms and vintage wines, but you don't necessarily need those things to throw fancy words around. Amazon-owned Goodreads hosts user-created online clubs, but a Google patent application that's surfaced today imagines a... Continue reading at Engadget

[ Engadget | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patent filing #financial rewards

JCDecaux launches Twitter book club on digital screens

JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys. Continue reading at Media Week

[ Media Week | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital screens

Morning TV Show “Today” Launches a New Book Club

The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #today show

Forbes Media pairs tech, tastes for wine club

Forbes Media is joining the wine club.In the now venerable tradition of publishers extending their brand into non-publishing businesses, Forbes has joined The Wall Street Journal, The New York Times, Rolling Stone and Food & Wine in starting its own wine club.But the family-controlled media... Continue reading at Crains New York

[ Crains New York | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core business #santa rosa #tasting room