Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions provider to help it develop its new "digital experiences" offering. Isobar Chief Innovation Officer Dave Meeker said the work was won without a review and came in through an existing relationship between Cisco and Merkle, the data firm in which Dentsu Aegis acquired a majority stake in 2016, and which now works across the holding company's various agencies. "Merkle has a longstanding relationship with Cisco and we're always looking for synergies," Meeker told Ad Age. Moving into 2020, Isobar will be embedded into Cisco's digital experiences division, which was recently created for the development of new products and solutions and to keep the tech conglomerate "on the forefront of technology." The first internal project is expected to launch later this summer. Devin Hood, director of Cisco's digital experiences and social media group, said "constant innovation in the digital space is a must." "Part of the model we pride ourselves on is empathy with and for our consumers," Hood said, "constantly iterating, testing and validating feedback directly with consumers based on some of their biggest challenges. I anticipate many new utilities across the spectrum of MR/VR/AR, voice,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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See our five major takeaways from the Digiday Publishing Summit. The post ‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-02 00:00:00 UTC ]
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Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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[caption id="attachment_133047" align="alignright" width="150"] Kate Lewis[/caption] Newly appointed president of Hearst Magazines Troy Young and Hearst president and CEO Steven R. Swartz announced today that Kate Lewis will take on the role of chief content officer at Hearst Magazines, a... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-08 00:00:00 UTC ]
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Penguin Random House UK has confirmed it is embarking on a "Stranger Things" book programme with Netflix and will release two titles in autumn 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-13 00:00:00 UTC ]
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Penguin Random House and Netflix are teaming up in an effort to take book fans to the Upside Down. “Stranger Things” will be moving from the small screen to the page when the publisher and the entertainment company roll out a number of books based on the hit science fiction series, Deadline... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-12 00:00:00 UTC ]
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Alan Hollinghurst was born in 1954, so he is now in his mid-60s. It is well to remember this when you read The Sparsholt Affair. Like The Line of Beauty, the book that won Hollinghurst the Man Booker prize back in 2004, The Sparsholt Affair is a long and densely detailed novel. Also like the... Continue reading at Stuff
[ Stuff | 2017-11-04 00:00:00 UTC ]
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If you like 'Stranger Things,' you should pick up these two books by Lindsey Barraclough, says PW assistant editor Drucilla Shultz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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Weidenfeld & Nicolson is to publish a book by Harvard social psychologist Amy Cuddy, whose TED Talk on body language has been viewed more than 25m times. Deputy publisher non-fiction, Amanda Harris, bought UK and Commonwealth Rights from HBG USA for Presence: How to Bring Your Boldest Self... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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