Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Weather Channel’s Neil Katz: Platforms ‘have the power’ — for now

The Weather Company, which owns The Weather Channel brand, is on pace to get 2.5 billion video views on Facebook this year, said the publisher’s editor-in-chief Neil Katz. And yet there is still very little revenue being made by publishers on Facebook, which holds the power in its relationship... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #power struggle #weather channel #weather company #cable companies #tv networks


NAIBA 2016: Children's Authors, Editors, Young Booksellers Make for an Energetic Show

Booksellers and publishers alike were inspired by the number of younger booksellers who attended the New Atlantic Independent Booksellers Association fall conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger booksellers #publishers alike


Frankfurt Industry Notes: Book Fair Attendance Figures, Carolin Emcke’s Prize

As Frankfurt Book Fair’s press officers report a slight increase in trade-visitor attendance this year, the German trade gives Carolin Emcke its 2016 peace prize. A reminder here that many more articles of this kind bring to light various moments and programs at the just-ended Frankfurt Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carolin emcke #slight increase #german trade


Frankfurt Book Fair 2016: Attendance Rises For Second Straight Year

The Frankfurt Book Fair reported that total attendance at the fair rose modestly for the second year in a row. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #straight year #attendance rises #total attendance


Download All 2016 Frankfurt Book Fair Show Daily Magazines

Download the PDF versions of all three Publishing Perspectives show dailies from the 2016 Frankfurt Book Fair, featuring discussions of copyright, freedom to publish, and more. The post Download All 2016 Frankfurt Book Fair Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download


Orion Children’s wins Frankfurt auction for magical trilogy

Hachette Children’s Group, along with Hachette US and Hachette Australia, has won an eight-publisher Frankfurt auction to acquire debut children’s author Jessica Townsend. Continue reading at The Bookseller

[ The Bookseller | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette children #hachette australia #orion children


Egmont to publish Sam Hay picture book text

Egmont Publishing has acquired world rights to a second picture book text by Sam Hay, author of Do Not Wash This Bear. Continue reading at The Bookseller

[ The Bookseller | 2016-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont publishing


The Big Deal at the Frankfurt Book Fair: Free Speech

World events--particularly those in Turkey, where thousands of journalists, authors and academics have been jailed or dismissed--drew lots of attention at the annual event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big deal #free speech #annual event


Download: Friday’s Frankfurt Book Fair 2016 Show Daily

Read about the implications of Brexit on publishing, copyright reform, an interview with author Nujeen Mustafa, and more news from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2016 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #copyright reform


Irvine Welsh up for Saltire book prize

Irvine Welsh and James Kelman are among the authors shortlisted in this year's Saltire Literary Awards. Continue reading at BBC News

[ BBC News | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irvine welsh #james kelman #authors shortlisted


Book Sales' Shapiro Retires After 52 Years

Shapiro, hailed as the sage of the bargain-book business, calls it a day after more than half a century in the business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


West Marin's Point Reyes Books Changes Hands

Out of 27 serious letters of interest, Carol Levinson and Steve Costa chose Stephen Sparks and Molly Parent as new owners. The pair will begin running the store in January 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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The Implications of Brexit for the UK Academic Market

Threats and opportunities were considered by leading figures from academic publishing at Thursday’s panel discussion on Brexit. The post The Implications of Brexit for the UK Academic Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading figures #academic publishing #panel discussion


Frankfurt Book Fair 2016: PW Talks to Pew Research Center’s Lee Rainie about Reading in the Digital Age

It's been a disruptive decade for the book business, but Pew's latest research suggests that Americans' reading habits have remained relatively stable. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading habits #digital age #book business


Book Deals: Week of October 24, 2016

Flatiron nabs two YA novels, one for six figures; B.A. Paris re-ups at St. Martin’s Press; Sherrilyn Kenyon takes a new series to Tor; and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #flatiron nabs #ya novels


9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek

[ AdWeek | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday shoppers #released today #$20 million #$200 million


Booker finalist Paul Beatty and Super Thursday – books podcast

As publishing begins the long climb to Christmas, Paul Beatty joins us to talk about life on the Man Booker shortlistIn this week’s podcast we discuss the limits of acceptability with novelist Paul Beatty, whose scorching satire of black American identity has been shortlisted for next week’s Man... Continue reading at The Guardian

[ The Guardian | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wrong end #readers today #benedicte page


How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc america #banner year


Books of The Times: Review: In ‘The Arab of the Future 2,’ Back to Syria in 1984

The cartoonist Riad Sattouf; the second volume of his graphic memoir has just been published. Continue reading at The New York Times

[ The New York Times | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic memoir


Super Thursday: battle for UK book charts Christmas No 1 begins

Jamie Oliver and Phil Collins go up against Ladybird parodies and Danish coziness on bumper publishing day Jamie Oliver and Phil Collins will do battle against Ladybird and the Danish concept of hygge in the race to be Christmas No 1 in the UK book charts, which begins in earnest with the... Continue reading at The Guardian

[ The Guardian | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ladybird parodies #christmas bestsellers #super thursday #jamie oliver #phil collins