Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Our Favorite Books and Gifts of the Year

In the Slate Plus bonus segment of Thursday’s edition of the Political Gabfest, hosts Emily Bazelon, John Dickerson, and David Plotz discuss their favorite books and gifts of the year. If there were a Slate Plus Gabfest gift guide, what would be on it? Continue reading at Slate

[ Slate | 2016-12-10 00:00:00 UTC ]
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Haig's next festive book called Father Christmas and Me

Canongate has revealed the title for Matt Haig and Chris Mould's third children's Christmas book: Father Christmas and Me. Continue reading at The Bookseller

[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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Peter James reveals two new books for 2017

Crime writer Peter James has revealed he will publish two new books next year - a "who-dunnit" Roy Grace novel and a new stand-alone novel, asking what would happen if someone had absolute proof God exists. Continue reading at The Bookseller

[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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PW Picks: Books of the Week, December 12, 2016

This week: a deadly pathogen that threatens to cause a pandemic, plus a debut novel that combines weird fiction with psychological suspense. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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China, Brexit Big Topics at Global Kids Connect Conference

The second annual Global Kids Connect conference surveyed China's booming children's publishing market, potential Brexit fallout, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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Book Deals: Week of December 12, 2016

Pulitzer winner’s memoir goes to Norton, Gallery 13 buys epilepsy graphic novel, Berkley signs debut novel by journalist Francesca Hornak, and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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Gifts and misses: publishers pick their books of 2016

Which books did best? Which should have done better? Which books by their rivals would publishers like to have brought out? • Vote: What was your favourite book of the year?Publishing director, Jonathan Cape Continue reading... Continue reading at The Guardian

[ The Guardian | 2016-12-09 00:00:00 UTC ]
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Publishers rush out Trump and Brexit books to traumatised readers

Industry push for titles responding to this year’s shocking votes in the US and UK prompts raft of comedies and sober analysesPublishers are rushing out a raft of titles to meet demand among readers traumatised by the election of Donald Trump and the aftermath of the Brexit referendum. Titles... Continue reading at The Guardian

[ The Guardian | 2016-12-09 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Goode joins Hachette Children's as sales director

Nicola Goode is leaving DK as head of sales to join Hachette Children’s Group in February as sales director. She replaces Jason McKenzie, who will be leaving the company at the end of January. Continue reading at The Bookseller

[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Publishers Rushing Books on Coping with Trump's Election

Three publishers are rushing out books targeted to help readers who are opposed to Donald Trump's election cope over the next four years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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Are small publishers doing all the hard work for the big ones?

These days, it is minimally staffed and funded firms who invest in new authors. The giants avoid such risk, only picking the writers once their names are madePaul McVeigh and Kirsty Logan are authors you may have heard of. Both of their debuts were published by Salt, an independent publisher.... Continue reading at The Guardian

[ The Guardian | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #rental heart #harvill secker #19th century #simon schuster #virginia woolf #random house


Global Kids Connect Surveys China, Latin America and Brexit

Organized by PW and the Bologna Children's Book Fair, the Global Kids Connect conference examined a booming Chinese kids' book marketplace, a renewed rights market in Spain and Latin America, and currency exchange issues after Brexit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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Maths book wins 2016 educational writers prize

A children’s book that combines maths and design activities has won this year’s Educational Writers Award. Continue reading at The Bookseller

[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Faber launches competition for BAME children’s authors

Faber & Faber is launching an award to find BAME children’s writers and illustrators in partnership with the Andlyn Literary Agency. Continue reading at The Bookseller

[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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Mahoney to Succeed Jensen at Chronicle Books

Tyrell Mahoney, currently v-p of sales and marketing, will take over as president of the publisher on January 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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European Book Publishing 2015 Statistics: 22 Million Titles in Stock

Citing a market value estimated at €36 billion to €38 billion, the European book publishing statistics report from FEP counts 575,000 titles published. The post European Book Publishing 2015 Statistics: 22 Million Titles in Stock appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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Remodelling World Book Night

The Reading Agency's chief executive Sue Wilkinson on how the organisation is revamping World Book Night.   Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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'Cursed Child' Top Selling Book at Amazon in 2016

'Harry Potter and the Cursed Child: Parts 1 and 2' was Amazon's best-selling book of 2016 and was also the year's "most wished for" and "most gifted" book at the e-tailer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
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Publisher removes 'adult humour' book from sale after outcry

US publisher Abrams is discontinuing the publication of Bad Little Children's Books in both the UK and America at the author's request after the book came under heavy fire on social media. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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