The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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A one-off edition of a Harry Potter spin-off book, handwritten by JK Rowling, is being sold by its owner. Continue reading at BBC News
[ BBC News | 2016-11-04 00:00:00 UTC ]
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This week: an epic whodunit that spans decades, and the true story of the American forgers who nearly broke the Bank of England. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Perminder Mann on the two key areas the industry should work on to promote ethnic diversity. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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October 2017 brings the 500th anniversary of a revolution that transformed the Christian church, and a year-long advance commemoration has produced more than 40 books on the Reformer and the ideas that reshaped Western civilization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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It's part of a collaboration between Emma Watson's feminist book group, Our Shared Shelf, and Books on the Underground, which leaves books all over the London subway system for riders to enjoy. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-11-04 00:00:00 UTC ]
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What do you get when you mash up a coloring book for grown-ups with a wildly popular video game platform? The entirely unnecessary, but completely official PlayStation coloring book, featuring colorless artwork from some of video gaming's most belove... Continue reading at Engadget
[ Engadget | 2016-11-04 00:00:00 UTC ]
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In a crop of thoughtful new books, scholars untangle the historical roots of racism, trying to understand why America still struggles with its original sin and to discover paths to healing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Jeff Kinney wears his pants properly now, not with the waistband high, up near his belly button. Continue reading at Stuff
[ Stuff | 2016-11-04 00:00:00 UTC ]
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The books struck out by the censors for being 'damaging to young minds', too political or simply too sexy. Continue reading at BBC News
[ BBC News | 2016-11-04 00:00:00 UTC ]
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Actress Emma Watson has been leaving copies of her latest book club selection - Maya Angelou’s Mom & Me & Mom - on the London Underground for commuters to pick up and read. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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New York-based OR Books is publishing a collection of Hillary Clinton’s speeches, released by Wikileaks last month, despite not having permission from the presidential candidate. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Publishers across the country held parties as staffers donned costumes based on favorite characters and books. See our collection of photos from the festivities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Can a 'gateway to worldwide subscription services' for self-published authors up the ante for those services? Two Danes think believe it can. The post Denmark’s New Palatium: Curating Indie Books for Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-03 00:00:00 UTC ]
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Transworld has acquired Robert Iger’s untitled book on leadership and management, which explores the ideas, values, and growth strategies he has developed in his 11 years as c.e.o. of media company Disney, for publication in 2018. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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Twentieth Century Fox has signed the film rights to Jessica Townsend’s Nevermoor, a children’s manuscript that was subject to an eight-publisher auction at the Frankfurt Book Fair last month. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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The Arab world should “use culture rather than guns” to achieve its ends, guests were told at the opening ceremony of the 35th Sharjah International Book Fair, held at the emirate’s exhibition centre this morning (2nd November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age
[ Advertising Age | 2016-11-02 00:00:00 UTC ]
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In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
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