Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference

Praising David Hockney's 'openness to new media and his application of digital techniques,' Frankfurt's Juergen Boos announces Hockney's keynote comments on October 18. The post David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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German Publisher dtv Launches New Service for Book Clubs

One of German publisher dtv's latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country. The post German Publisher dtv Launches New Service for Book Clubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Michael Gove turns book reviewer for The Times

Former justice secretary Michael Gove is set to return to the Times newspaper as a book reviewer and columnist. Continue reading at The Bookseller

[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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White House Letter: Lucrative Book Deals Might Finance the Obamas’ Post-White House Life

President Obama on the South Lawn of the White House in July. He could earn as much as $30 million with a two- or three-book contract once his second term ends, said Raphael Sagalyn of the ICM/Sagalyn Literary Agency. Continue reading at The New York Times

[ The New York Times | 2016-09-05 00:00:00 UTC ]
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Michael Gove returns to the Times as columnist and book reviewer

Former justice secretary and Leave campaigner left newspaper to become Surrey Heath MP in 2005Michael Gove, the former justice secretary and Leave campaigner, is set to return to the Times as a columnist and book reviewer.Gove, who was sacked by prime minister Theresa May after making an... Continue reading at The Guardian

[ The Guardian | 2016-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book reviewer #ill-fated bid #conservative party


My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Silvertail Books to republish classic military thrillers

Silvertail Books is to bring four classic military thrillers by Mike Lunnon-Wood back into print. Continue reading at The Bookseller

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Bonnier invites Potter fans to 'colour the magic' at Platform 9 ¾

Bonnier Publishing, with Insight Editions and Warner Bros, is hosting an interactive colouring event celebrating the Harry Potter films today in King’s Cross Station, near The Harry Potter Shop at Platform 9 ¾. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Ebook Lending Startup BookBites Tracks Children’s Reading Progress

A platform on which children's can borrow and read ebooks, BookBites integrates visual elements and tracking tools to encourage reading and book discovery. The post Ebook Lending Startup BookBites Tracks Children’s Reading Progress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
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China ‘delivering sales growth’ for UK publishers

UK publishers said the demand for rights from Chinese publishers at BIBF “far exceeded expectations”, with children’s and illustrated books particularly in demand. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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PW Picks: Books of the Week, September 5, 2016

This week: a grind house horror shoot gone wrong in the Colombian rain forest, plus Jonathan Safran Foer's first novel in over a decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Comic book stamps mark Great Fire of London anniversary

The 350th anniversary of the Great Fire of London is to be commemorated with a set of six new stamps. Continue reading at BBC News

[ BBC News | 2016-09-02 00:00:00 UTC ]
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Book Deals: Week of September 5, 2016

Katherine Tegen Welcomes Cole’s ‘Daughter’; Klam Offers Her ‘Sisters’ to Riverhead; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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McDermid shortlisted for Scottish Crime Book of the Year

Crime writers Val McDermid and Chris Brookmyre have been shortlisted for the McIlvanney Prize for Scottish Crime Book of the Year, alongside Doug Johnstone and E S Thomson. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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CUP and OUP sign China agreements at BIBF

Cambridge University Press and Oxford University Press both signed co-operation agreements with China's largest trade publisher China Publishing Group at the Beijing International Book Fair last week. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Ditch Your Book Club: This AI-Powered Memoir Wants To Chat With You

Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company

[ Fast Company | 2016-09-01 00:00:00 UTC ]
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Three debuts championed in R&J autumn book club

Three debuts have made it onto the WH Smith Richard and Judy Book Club line up for autumn 2016, with half of the list published by Penguin Random House imprints. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Under Pamela Paul, a New Books Desk Takes Shape at the 'Times'

The 'New York Times Book Review' editor, now overseeing all of the paper's books and publishing coverage, lays out what readers can expect to change—and to stay the same. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-01 00:00:00 UTC ]
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German Publishers’ Petition Protests Media Constraints in Turkey

Germany's publishing leadership's petition for #FreeWordsTurkey calls for protection of free expression after the coup attempt of July. The post German Publishers’ Petition Protests Media Constraints in Turkey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-31 00:00:00 UTC ]
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Norman Manea Wins the Guadalajara Book Fair’s Romance Languages Award

In honor of his body of work focusing on individual destiny in extreme situations, Manea is the first Romanian to win Guadalajara International Book Fair’s annual $150,000 award. The post Norman Manea Wins the Guadalajara Book Fair’s Romance Languages Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-31 00:00:00 UTC ]
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