Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! Say Cheez-It: Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College Football Playoff series. Cheez-It joins a rooster of 14 other CFP backers, including the 10 brands that signed on way back in 2014 (Allstate, AT&T, Capital One, Chick fil-A, Dr Pepper, Ford, Gatorade, Goodyear, Northwestern Mutual, Taco Bell), when the new postseason package first began to take shape. College football diehards may recall Cheez-It’s inaugural sponsorship of the late-December game that previously had been billed as the Cactus Bowl. (Before that, it was the Buffalo Wild Wings Bowl. And before that, you either knew it as the Insight or Insight.com Bowl. Ah, memories.) At any rate, Cheez-It’s first foray into a marquee college football sponsorship was a bit of a jolly nightmare; among the highlights of the game’s drive summary were: 15 punts, 9 interceptions and a missed field goal, all in service of a 7-7 comedy of errors that was settled in overtime with a 27-yard chip shot. Oh, and: TCU quarterback Grayson Muehlstein finished the night with a QB rating of 1.7. So! For all the unintentional slapstick that awaited viewers of last year’s TCU-Cal showdown, the Cheez-It Bowl wasn’t a complete dud. Nielsen data ranks it 18th among all 2018-19 bowls, a stat that was... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-16 20:15:26 UTC ]
Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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A consortium of private equity firms is buying video and TV ratings firm Nielsen in an all-cash $16 billion deal. The group is led by Evergreen Coast Capital Corp. and Brookfield Business Partners. Nielsen's board of directors voted unanimously to support the acquisition proposal after rejecting... Continue reading at AdWeek
[ AdWeek | 2022-03-29 13:52:12 UTC ]
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Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-27 14:42:19 UTC ]
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NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at Advertising Age
[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Stocks that traded heavily or had substantial price changes Monday: Boeing, Nielsen fall; Alleghany, Anaplan rise Continue reading at ABC News
[ ABC News | 2022-03-21 21:37:31 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta. Continue reading at Advertising Age
[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Nielsen documented a 20% increase in adspend in 2021 following previous 17% decline. Continue reading at Media Week
[ Media Week | 2022-03-02 09:07:47 UTC ]
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Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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The following contains spoilers for season four, episodes eight and nine of 'Star Trek: Discovery' and season one of 'Star Trek: Prodigy.'In the initial pitch for Star Trek, way back in 1964, the series was described as “Wagon Train to the Stars.” This was mostly in reference to its sense of... Continue reading at Engadget
[ Engadget | 2022-02-17 14:00:43 UTC ]
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The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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Despite some gaps in the BookScan data, it looks as though 2021 was a record year for the book industry, with many sectors setting annual records based on 42-week sales figures alone. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 09:59:44 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom: Comfort Food (Bluebird) has notched up a second consecutive week and a fourth week in total atop the UK Official Top 50, selling 54,410 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 22:26:58 UTC ]
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Booming appetites for crime, sci-fi and romance drive fiction sales 20% higher than in 2019, with Richard Osman the year’s bestselling authorBook sales continued to climb last year despite lockdowns, with more than 212m print books sold in 2021 – the highest figure of the last decade.Driven by... Continue reading at The Guardian
[ The Guardian | 2022-01-11 17:21:11 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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