Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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#kendrick lamar
#short film
#beautiful life
#nielsen
Follow these 25 literary agents on Twitter to learn about their interests specifically and the business of writing in general. The post 25 Literary Agents to Follow on Twitter by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-10-28 22:31:24 UTC ]
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AT&T will review its portfolio for assets it can sell off, pay down debt related to its Time Warner acquisition and add 2 board members as part of a plan to boost results Continue reading at ABC News
[ ABC News | 2019-10-28 15:17:23 UTC ]
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#time warner
Booker nominated Lucy Ellman and journalist Damian Barr have made the shortlist for the 2019 Saltire Literary Awards, which this year will feature two brand new prizes. Continue reading at The Bookseller
[ The Bookseller | 2019-10-25 15:48:05 UTC ]
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In November, around 100 coders and creative writers are expected to take the National Novel Generation Month challenge, generating 50,000-word novels via articifical intelligence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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#technology category
#live events
#published author
#meredith corp
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#publishers association
#digital content
Doubleday has snapped up Hallie Rubenhold's new book, Bad Women, which tells the story of the 1910 murder of Belle Elmore, by her husband Dr Crippen, and the extraordinary women caught up in these events. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 20:24:32 UTC ]
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#hallie rubenhold
#six-figure deal
In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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#football season
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Faber has won rights to a history of world music, from legendary music producer Joe Boyd, which has been 12 years in the making. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 21:35:08 UTC ]
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#won rights
After a nearly 40-year run, USA Today and its digital sites are about to undergo a major restructuring that will Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-17 17:15:40 UTC ]
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Penguin Press has snapped up the latest book from George Monbiot in a "major deal". Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 17:00:27 UTC ]
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#penguin press
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Park Pictures has signed director Jaci Judelson for U.S. commercial and worldwide representation. Judelson's Gatorade “Sisters in Sweat” spot starring Serena Williams won a Cannes Lion, two Clios and a One Show award in 2018. She has also directed spots and branded films for the likes of... Continue reading at Advertising Age
[ Advertising Age | 2019-10-16 14:14:29 UTC ]
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#santa monica
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#macmillan
HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
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#b2b media
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The combative broadcaster’s memoir mixes engaging snapshots of his early career with some score-settling and a robust defence of his interviewing styleJohn Humphrys is the first to admit he doesn’t deal well with authority. He inherited it from his father, who refused to use the service entrance... Continue reading at The Guardian
[ The Guardian | 2019-10-10 06:30:10 UTC ]
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#prime ministers
#hot water
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With a good summer and the beginnings of a strong fall, booksellers at this year's Pacific Northwest Booksellers Association annual trade show, were decidedly upbeat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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#upbeat show
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At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday
[ Digiday | 2019-10-08 04:00:19 UTC ]
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A pair of historical novels maps a journey of discovery about World War II and its effects on noncombatants’ lives. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-07 04:00:00 UTC ]
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Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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#client services
#digital content
#publishers including
#privately owned
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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#retail sales
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#pumpkin spice
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#alfred maskeroni
#digital publisher
Doubleday has made a “substantial” six-figure pre-empt on a debut novel by academic and comedian Marianne Cronin about two women who meet at an art class. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 09:03:45 UTC ]
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#six-figure pre-empt
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Steven Hassan argues that there’s something unnatural in the president’s appeal. Continue reading at The Washington Post
[ The Washington Post | 2019-10-04 02:27:32 UTC ]
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#republican party