Can Twitter co-founder take an 'evolutionary leap' into storytelling?

Collaborative publishing website Medium, which aims to reinvent the blog, secures first external investmentMedium, Twitter co-founder Ev Williams's online publishing venture, has no shortage of ambition – to reinvent the blog as a digital storytelling format and match the impact of the microblogging service, no less.Williams, who launched Medium in August 2012 with Twitter co-founder Biz Stone, has said their aim is "re-imagining publishing in an attempt to make an evolutionary leap" by building a new platform from scratch that would put an emphasis on ideas, stories and collaboration. To achieve this, however, the company will have to get over several hurdles, not least addressing the confusion over Medium's perceived strategy and business model, summed up by Reuters media commentator Jack Shafer, who describes it – while not lacking potential – as up to now being "a mystery wrapped up in a hashtag concealed by a catchy URL".This uncertainty has clearly not put off investors: Medium, which employs 50 full-time staff, announced last week that it had secured its first external investment, a $25m funding round led by Greylock Partners, with participation from Google Ventures and individual investors. Initial funding for the platform came from Williams's investment vehicle The Obvious Corporation.Perhaps this enthusiasm shouldn't be a surprise. As well as co-founding Twitter, Williams launched blog publishing service Blogger in 1999 and Medium is, ostensibly, similar – with... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-02 00:00:00 UTC ]
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Founders of Instagram say they're leaving Facebook Inc.

The founders of Instagram announced in a surprise move Monday that they were leaving Facebook Inc. Kevin Systrom and Mike Krieger said they were “ready for their next chapter” and said they were grateful for the six years they spent at Facebook, which acquired the photo sharing app for $1... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-25 00:00:00 UTC ]
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Time Magazine purchased by Salesforce founder Marc Benioff and wife Lynne

Salesforce founder Marc Benioff and his wife Lynne agreed to acquire Time magazine from Meredith for $190 million in cash, joining Jeff Bezos among tech billionaires buying venerable print publications.The move thrusts the brash 53-year-old entrepreneur, who helped lead the shift of software to... Continue reading at Advertising Age

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
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Monday Wake-Up Call: Salesforce co-founder is buying Time. Plus, why Alex Bogusky rejoined CP&B

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new... Continue reading at Advertising Age

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
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Meredith Sells Time Magazine to Salesforce Founder for $190 Million

After months of searching, Meredith Corporation has finally found a proper suitor for Time magazine. On Sunday, September 16, the company announced it has sold the legacy brand it acquired in January this year for $190 million in cash to Marc and Lynne Benioff. Marc Benioff is the founder,... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-17 00:00:00 UTC ]
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OWN IT! founder launches literary agency

Multimedia publisher OWN IT! has launched a literary agency arm, signing author Courttia Newland as its first client. Continue reading at The Bookseller

[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Twitter tweaks Facebook with new issue ads policy that exempts publishers

The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-30 00:00:00 UTC ]
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Amazon staff employed to defend company on Twitter

A group of Amazon employees in the US is being paid to promote the company on Twitter. Continue reading at The Bookseller

[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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Netflix founder's first book to Ebury in major six-figure deal

UK rights in the first book by Netflix c.e.o. and co-founder Reed Hastings have gone to Ebury for a high six-figure advance following a multi-publisher auction. Continue reading at The Bookseller

[ The Bookseller | 2018-08-25 00:00:00 UTC ]
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Twitter CEO Jack Dorsey defends failure to ban Alex Jones

Jack Dorsey refuses to follow Apple, Facebook and YouTube in banning Jones, saying he will be guided by principles rather than pressureTwitter founder Jack Dorsey has defended his company’s decision to continue publishing the controversial tweets of the American conspiracy theorist Alex Jones,... Continue reading at The Guardian

[ The Guardian | 2018-08-08 00:00:00 UTC ]
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Magic Leap signs content deal with comics giant Grant Morrison

Magic Leap has teamed up with Scotland-based Square Slice Studios, which was co-founded by comic book industry veteran Grant Morrison, to create content for its mixed reality headset. You might know the prolific writer for his work with Batman and Al... Continue reading at Engadget

[ Engadget | 2018-07-22 00:00:00 UTC ]
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Utah Valley Magazine’s Founder on Understanding the Needs of Your Audience

Last month, Folio: celebrated the Top Women in Media awards and highlighted achievements made by over 100 women across the industry. From Up & Comers to Corporate Champions, these women have done everything from achieving new revenue streams for their companies to building new brands from... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-17 00:00:00 UTC ]
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Oceanview Publishing Founders Patricia and Robert Gussin Receive Thriller Legends Award

The prestigious award from International Thriller Writers acknowledges the Gussins' lasting impact on the thriller genre as advocates and editors at Oceanview. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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'Missing' Icon Books founder rescued after fall

Icon Books founder Peter Pugh was rescued on the Norfolk coast by police, after going missing for 18 hours. Continue reading at The Bookseller

[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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Storytel in Spain: When Entering the Audiobook Market Means Making New Serials

Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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NYRF 2018: Exporting Scandinavian Storytelling

At the New York Rights Fair, panelists explored the proud tradition of Scandinavian crime fiction and its ongoing evolution. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-30 00:00:00 UTC ]
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Twitter looks to woo smaller, Facebook-frustrated publishers with new site

Twitter will launch a site to help smaller publishers use its platform through how-to guides and case studies from larger publishers it works with directly. The post Twitter looks to woo smaller, Facebook-frustrated publishers with new site appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-24 00:00:00 UTC ]
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Riot founder Hooson launches literary agency

Anwen Hooson, co-founder and former co-managing director of Riot Communications, is launching the Bird Literary Agency. Continue reading at The Bookseller

[ The Bookseller | 2018-05-10 00:00:00 UTC ]
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Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter

Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-04 00:00:00 UTC ]
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Twitter gets Disney, NBC, Viacom to boost its NewFronts lineup

Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age

[ Advertising Age | 2018-05-01 00:00:00 UTC ]
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