Now that the early enthusiasm behind generating magazine apps for tablet and smart phone devices has settled into a more or less pragmatic approach for publishers, a nagging question is bubbling ever closer to the top of digital content development efforts for the mobile platform: HTML5 or native apps? Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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#mobile strategy
#nagging question
#mobile platform
#native apps
For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Many news publishers focus their mobile strategies on platform-specific apps—but the mobile web may actually be more important, since a mobile website is easier to discover, link to, and share from a mobile device. Damon Kiesow, senior prod ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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#news sites
#mobile web
#mobile strategies
#mobile website
#mobile device
Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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#tablet editions
Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly... Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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#small feat
#medium-sized publishers
#keeping pace
#safety net
The Booksellers Association is urging members to write to their MPs today expressing their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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#booksellers association
#urging members
Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform to connect advertisers with the Web’s top mobile publishers. Unlike an ad... Continue reading at AdWeek
[ AdWeek | 2012-01-10 00:00:00 UTC ]
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#rich media
#cbs news
Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange... Continue reading at AllThingsD
[ AllThingsD | 2012-01-10 00:00:00 UTC ]
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#top publishers
#premium pricing
#increasingly turning
#private exchanges
#similar approach
#smaller players
US retailer Barnes & Noble's e-reading device range, the Nook, will be available in the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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#distant future
Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews
[ Betanews | 2011-12-09 00:00:00 UTC ]
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#content producers
#ipad magazines
#news sites
More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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#digital future
#digital formats
Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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#magazine publishers
#reach readers
At the New England Independent Booksellers Association annual fall conference earlier this month, booksellers and publishers grappled not just with the question of what bricks-and-mortar bookstores will look like in the future, but how long they will continue to exist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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#bricks-and-mortar bookstores
Specialist magazine publisher Future is launching a new monthly print and digital magazine, N-Photo, next month. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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#digital magazine
What better place to be the day after Amazon unveiled its $199 Kindle Fire tablet (plus three Kindle models starting at $79) than a conference on e-readers? Long scheduled for September 29 and 30 in San Francisco, Intertechs two-day eReaders 2011 conference offered an even better platform than... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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#kindle fire
#amazon unveiled
Magazine publisher Future expects to pay out up to £4.9m to cover redundancies and unused property, according to a trading update released today. Continue reading at Media Week
[ Media Week | 2011-09-28 00:00:00 UTC ]
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#job cuts
Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 08:50 Oxford University Press has appointed Casper Grathwohl to the newly-created role of senior vice-president, group strategy. Grathwohl, who is currently vice president of reference and digital publishing within OUP's... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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#senior vice-president
#group strategy
#vice president
#digital publishing
#5th october
#nigel portwood
#group level
#business units
Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 08:55 Arts Council England (ACE) has released a document outlining its approach to library strategy. Culture, Knowledge and Understanding: Great Museums and Libraries for Everyone is said by ACE to be designed to provide certainty... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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#long term
There is a new tool in the magazine publishing arsenal for delivering new and dynamic content to the readerBUT from the printed magazine! By using your smartphone, you can take a picture of a postage stamp-sized 2D barcode on a printed page of an article (or ad), and suddenly be transported to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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#printed page
Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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#data providers
#announced partnerships