In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-09 00:00:00 UTC ]
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In another turn of events in Reader Digest Associations executive saga, Robert Guth, former CEO of telecommunications company TelCove, is named president and CEO. Guth replaces Tom Williams (who occupied the CEO seat after Mary Berner left the company), as he exits the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-13 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 08/09/2011 - 15:40 UK sales for Francesca Simon's Horrid Henry series have hit 17m, Orion has announced. The figure includes Commonwealth sales and sales through channels including school book clubs. Nielsen BookScan figures, which started four... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week
[ Media Week | 2011-09-08 00:00:00 UTC ]
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Quark is now offering current users a free upgrade to QuarkXPress to version 9.1. Included with this upgrade is the App Studio, a standalone Mac OS X software for app creation. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 10:13 French author Michele Roberts has moved to Bloomsbury from Virago for her next book, Ignorance. Alexandra Pringle acquired world English rights in a one-book deal through Ayesha Karim at Aitken Alexander. Bloomsbury will... Continue reading at The Bookseller
[ The Bookseller | 2011-09-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 01/09/2011 - 08:55 Hachette UK parent company Lagardère has continued to be hit by the decline of sales in Stephenie Meyer's Twilight series, with sales in its publishing arm down 6% and profits slump 29.6% to 71m. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 19/08/2011 - 08:45 Around 10,000 people have signed up to Scholastic's Horrible Histories virtual world since its official launch last week and the beta testing period over the summer. Publisher Scholastic intends to develop further "Horribles"... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 11/08/2011 - 15:15 Fantasy author Trudi Canavan has become the latest writer to top the landmark figure of one million print book sales through UK Nielsen BookScan. Total sales through Nielsen BookScan to the week ending 6th August 2011 are... Continue reading at The Bookseller
[ The Bookseller | 2011-08-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 10/08/2011 - 15:07 Granta Publications has put its books onto the iBookstore, with all digitised titles from Granta Books and Portobello now made available. Marketing and digital development director Iain Chapple said: "We are committed to... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Tue, 09/08/2011 - 09:05 Egmont has won the publishing contract for the latest preschool series to run on CBeebies, Baby Jake, which launched in July and which is expected to be the next big childrens hit. Baby Jake was developed by Darrall Macqueen... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 05/08/2011 - 08:40 The government's lack of coherent support for school libraries is one of a number of factors contributing to the fall in children's literacy, according to a report by an All-Party Parliamentary Group for Education. The report... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 05/08/2011 - 09:00 Publishers and independent booksellers are stressing the importance of "working harder" on hardback fiction titles, as sales of the format fell by £3.2m over the first half of 2011. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 15:50 Spending on physical books in July slumped to its lowest level in seven years as ebooks continue to encroach onto traditional bookseller territory. According to Nielsen BookScan data, £111.5m was spent on printed books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where theres little consumer data. One prominent buyer, MediaVests Robin... Continue reading at AdWeek
[ AdWeek | 2011-07-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 14:45 HarperCollins sold more than 10,000 ebooks of George RR Martin's A Dance with Dragons last week, its biggest digital performance for a new release. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 13/07/2011 - 07:44 Templar Publishing has bought world English language rights to a "gritty yet glamorous tale of murder, romance and rock n roll". Helen Boyle, commissioning fiction editor, bought the rights to Drummer Girl by Bridget... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 13/07/2011 - 15:38 Stieg Larsson's The Girl with the Dragon Tattoo (Quercus), the first book in the late Swedish journalist's Millennium thriller trilogy, has become only the sixth adult novel to sell more than two million copies since records... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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