Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
News tagged with: #news outlets #death knell #media agency #important thing

Other Publishing stories related to: 'Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?'


News Corp hit by $87m NotW costs

Rupert Murdoch's News Corporation has reported a 43% hit on its publishing arm, which includes its UK national newspapers, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating to the phone-hacking scandal at the News of the World. Continue reading at Media Week

[ Media Week | 2012-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news corporation #rupert murdoch #publishing arm #operating income #phone-hacking scandal


33Across Acquires Publishing Data Gold Mine Tynt

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt,... Continue reading at AdWeek

[ AdWeek | 2012-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming months #senior analyst #forrester research


Short story 'newspaper' hits bookshops

The team behind the successful book Change the World for a Fiver has launched a free newspaper... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short story


Cuts to hit Liverpool library services

Liverpool is the latest city to suffer library cuts as the council announced three locations will... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest city #council announced


Jobs Bio a Global Hit: International Bestsellers December 2011

A few days after Amazon announced that the Steve Jobs biography was its top-selling book of 2011 (combined print and ebook sales), the book debuted on bestseller charts around the world, including the three countries highlighted this month. Steve Jobs was #3 in France and the Netherlands, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon announced #top-selling book #ebook sales #bestseller charts #steve jobs #nonfiction list


OUP hits 300 with Very Short Introductions

Oxford University Press will be releasing its 300th Very Short Introduction title in January 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short introductions


Sleeper Hits From Big Houses

There may be no greater indication of how things have changed in corporate publishing than the results of an informal PW search for sleeper hits of the year from major publishers. We annually round up sleepers from indie publishers for a late summer feature, but we have not made a regular habit... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big houses #corporate publishing #major publishers #indie publishers


Kindle Fire could hit UK in January

Amazon’s Kindle Fire tablet is reportedly launching in the UK in January. Know Your... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hit uk #kindle fire #reportedly launching


Melville House Finds Hit for the 99%

Although the staff at Melville House originally envisioned David Graeber’s new book as a short work on the economy, it just kept growing until Debt: The First 5,000 Years, a now 550-page comprehensive work on the impact of financial issues on people, was eventually published this past summer.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short work #financial issues #past summer #melville house


FSG Gets Cozy With the Wolverines for Breakout Hit

Stoking the excitement, or the anger, of sports fans can be highly effective. Just ask FSG, which has a sleeper hit on its hands after reaching out to Michigan Wolverine football fans for its book about former head coach, Rich Rodriguez. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breakout hit #sports fans #sleeper hit #head coach


New Midpoint Web Site Gives Clients Access to Data

Midpoint Trade has rolled out a new upgraded Web site, called Midpoint Access, with a focus on providing more sales transparency to its distribution clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #midpoint trade #distribution clients


International Bestsellers, November 2011: Literary Novels Hit in Germany, Italy

The top three fiction titles in Germany were all debuts in October, led by In Times of Fading Light, which recently won the 2011 German Book Prize and is set for publication in the U.S. by Graywolf Press in fall 2013. Umberto Eco’s newest book, The Prague Cemetery, which debuted at #3, is newly... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international bestsellers #fiction titles #fading light #recently won #graywolf press #newly published


Phone hacking scandal hits publishing

Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:33 The News of the World phone hacking scandal has hit the book industry, with the revelation that private material relating to individuals within the trade has been discovered by police during "Operation Weeting". Both agent... Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry


New Holland hit by more redundancies

Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 15:50 Illustrated publisher New Holland has undergone its third round of redundancies in four years, with nearly half the company’s UK staff leaving the publisher, including its managing director. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-20 00:00:00 UTC ]
More news stories like this |


Authors to Get Sales Data From Three Big Publishers

Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times

[ The New York Times | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #simon schuster #random house


Global woes unlikely to hit US business at Frankfurt

Written By: Charlotte Williams Publication Date: Mon, 10/10/2011 - 08:43 Leading US publishers are looking forward to this week's Frankfurt Book Fair, with both Simon & Schuster and Hachette bringing more editors than they did last year. Hachette US chairman and c.e.o. David Young will be... Continue reading at The Bookseller

[ The Bookseller | 2011-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #david young


Summit Business Media Sells Off Highline Data

Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this |


Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes #jodi picoult #veronica henry #maeve binchy #harriet evans #jill mansell #lesley pearse


Somerset library campaigners hit fundraising goal

Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 12:30 Campaigners against library closures in Somerset have reached its initial target in fundraising for the forthcoming legal review. Earlier this year, 11 closures in the region were announced with six to shut in October and five... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #initial target #judicial review #legal battle


Daunt's flat rate discount "could hit author royalties"

Written By: Benedicte Page Publication Date: Fri, 16/09/2011 - 08:31 Waterstone’s proposed higher discount, flat rate terms for publishers, put forward in exchange for scrapping promotion fees, could hit author royalties, according to agents and the Society of Authors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #put forward