FSG Gets Cozy With the Wolverines for Breakout Hit

Stoking the excitement, or the anger, of sports fans can be highly effective. Just ask FSG, which has a sleeper hit on its hands after reaching out to Michigan Wolverine football fans for its book about former head coach, Rich Rodriguez. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-11-30 00:00:00 UTC ]

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FSG Gets Cozy With the Wolverines for Breakout Hit

Stoking the excitement, or the anger, of sports fans can be highly effective. Just ask FSG, which has a sleeper hit on its hands after reaching out to Michigan Wolverine football fans for its book about former head coach, Rich Rodriguez. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-30 00:00:00 UTC ]
More news stories like this