CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
News tagged with: #inventory management #members looked #effective ways #capture sales #stores online

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[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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Market Report: Modest Growth in Italy’s Publishing Sector

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[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
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Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

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[ AdWeek | 2016-12-17 00:00:00 UTC ]
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The 2016 Folio: Marketing Awards

Top 20 Marketing Campaign Winners:  1105 Media, Live From: Use of Social Media 5280 Publishing, 5280 Selects Newsletter & Day in Denver Giveaway: Behavioral Campaign and Use of Contests Bonnier Corporation, The post The 2016 Folio: Marketing Awards appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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What You Missed: Inside the 2016 Folio: Marketing Awards

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[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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Jill Corcoran Expands into Adult Market

Jill Corcoran Literary Agency, in an effort to both extend its reach in the children's book market and expand into the adult book market, has announced the addition of four new agents. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Book Publishing Market Overview: Myanmar’s Challenges and Potential

In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

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[ AdWeek | 2016-12-09 00:00:00 UTC ]
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[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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What marketers can learn from Facebook Live’s top brand videos

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[ Digiday | 2016-12-06 00:00:00 UTC ]
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[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Beano tops annual market despite huge Pokémon boost

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[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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R.J. Julia to Manage New Wesleyan Bookstore

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[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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[ Digiday | 2016-11-29 00:00:00 UTC ]
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[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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Catching Their Ad Tech in Bed With Fake News, Marketers Ask Fraud Fighters for Help

Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age

[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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'It's like they were selling heroin to schoolkids': censorship hits booksellers at Kuwait book fair

Many Arab book fairs have been a free space for publishers to sell titles banned in shops, but Kuwait has seen raised levels of censorship – turning the book trade into a risky businessArab book fairs are like a giant travelling circus; no sooner does one end than publishers are boxing up books,... Continue reading at The Guardian

[ The Guardian | 2016-11-22 00:00:00 UTC ]
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Phoenix digital marketing firm lays off 100 as it discontinues direct sales

Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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