By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the atmosphere on the platform. “We will gather feedback to understand whether this change will improve people’s experiences,” a Facebook spokeswoman said in an e-mail statement to AdAge. Such a change, if made permanent, could ultimately affect publishers and brands looking for visibility on the social network, according to marketing and publishing execs. The theory goes that like counts add social undue pressure on the average user, who might begin to put too much weight on how popular (or not) their posts are on Facebook. The rationale goes that if Facebook were to no longer show users how many likes a given post received, then it might generate less anxiety around sharing on Facebook. “People are using the ‘like’ counter as way to measure their self-worth,” says David Cohn, senior director of AlphaGroup, which is a tech incubator within the publishing group Advanced Local. Likes, or lack thereof, may be stressful for everyday users, but they are partly how publishers and brands measure their actual worth on Facebook. “Just as the likes have been validation for users,” Cohn says, “they have been validating for publishers, as well.” The like count has historically been one of the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
News tagged with: #measure theirself-worth #senior director #tech incubator #lack thereof #algorithm relies #trial system #changetheireditorial decisions #video-sharing app #ranking formula #emphasizing messages #viral videos #rival snapchat #ways rose #featuring images #recently begun

Other Publishing stories related to: ' By hiding likes and video views, Facebook could force publishers to shift strategies '


Faber to publish 'shocking' teacher tale

Faber is preparing to publish a novel it has dubbed a "hand grenade tossed into the heart of... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
More news stories like this |


Publishers capitalise on Intermittent Fasting fad

Mimi Spencer and Dr Michael Mosley's The Fast Diet (Short Books) proved once again the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers capitalise #mimi spencer


4 Ways to Fix the Publisher-Startup-VC Relationship

A new survey of startups, publishers and venture capitalists reveals what needs to change for the three groups to collaborate and continue to innovate the book industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry


Time Warner Considering Spinning Off Part Of Its Publishing Arm: Report

According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company

[ Fast Company | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #media company #potential buyer #real simple #sports illustrated


Attracting Publishing Programming Talent on the Cheap

Jennifer 8 Lee needed programming help to launch her publishing startup Plympton, but she didn’t have the cash. So what did she do? She got creative. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
More news stories like this |


WAN-IFRA Launches World News Publishing Focus

A new bi-monthly magazine, World News Publishing Focus, has just been launched by the World Association of Newspapers and News Publishers (WAN-IFRA) to provide members and other readers with a professional international publication focused on the ind ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association


European Publishers Council Issues Statement on the Google Deal in France

[PRESSWIRE] 14.02.2013 -- Meeting this week in Brussels, Members of the European Publishers Council criticised the deal between Google and French publishers clinched last week to settle the dispute over copyright, remuneration and article sni ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
More news stories like this |


RHUK releases author video

Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest authors


Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish


Anger over Deary library views

Library supporters have responded with anger to author Terry Deary"s comments that "... Continue reading at The Bookseller

[ The Bookseller | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library supporters


Triple whammy forces indie bookshops to close

A number of independent bookshops are to close in the first quarter of 2013 ahead of the business... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops


Author Solutions launches self-publishing in India

Penguin-owned Author Solutions Inc (ASI) has opened a self-publishing imprint called Partridge in... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this |


Osprey: A Fan-Friendly Publisher

Every day, publishing is finding new ways to connect books to readers, but few traditional publishers give as much control to their audience as Osprey Publishing, a U.K.–based military history publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #osprey publishing #connect books


Twitter's Publishing Offspring, Medium, Tries Out Commenting

Biz Stone's and Ev Williams's fledgling online publishing platform takes a few more social steps toward maturity. Medium, from the same minds that brought us Twitter, is already a new kind of online publishing platform...and now it's trying out a novel commenting system for published pieces:... Continue reading at Fast Company

[ Fast Company | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biz stone #ev williams


Video chat with Pulitzer Prize-winning humorist Dave Barry

The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video chat #diet coke


Publishers look to grow e-only lists

Digital royalty rates on ebook only lists are beginning to rise, as publishers look to grow... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
More news stories like this |


February’s Starred BlueInk Reviews of Self-published Books

This months reviews of top self-published books features a witty novel about a coupon-clipping mother and her stoic daughter, and a memoir of life on the island of Malta, among several other appealing reads. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books


Publishers need to directly monetise content to sustain editorial

Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week

[ Media Week | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #tv industry #vibrant media


Apple adds Breakout Books to the iBookstore to spotlight the self-published

As glad as we are that digital bookstores let authors skip the usual gatekeepers, that doesn't help much if they can't get noticed. Apple is giving those self-publishing writers more of a chance to shine with the launch of a permanent Breakout Books section in the US iBookstore. The section... Continue reading at Engadget

[ Engadget | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing writers #books sell #major publishers


Is Licensing an Opportunity for Self-publishers and Start-ups?

Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
More news stories like this |