Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like BuzzFeed, what we take publishing to mean is the entire technology platform. It's how we make information available to the public—all the tools that our editors and creative [workers] use to make content, how it appears on the site and how it is distributed on the Internet through social networks. What were you doing before? I ran growth and data at BuzzFeed, which means I was working within the technology team to increase our audience and manage the data. I'm bringing the knowledge that I have gained about how content moves on the Internet, the importance of data and how online video is consumed and shared on the Internet. I also used to be the CEO of Le Monde Interactif in Paris. I'm bringing my experience managing a large organization and thinking about how organization and strategy help shape and contribute to the success of a company. What content does well on BuzzFeed—besides cats? (Laughs) Basically content that stirs an emotion does well. It can range from a funny list about kids to an insightful commentary on current events to investigative stories about an injustice or a heartbreaking situation. It can be a list, it can be a long-form story, it can be an essay, but if a story... Continue reading at 'AdWeek'

[ AdWeek | 2015-01-06 00:00:00 UTC ]
News tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun

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Woven Digital Raises $18 Million to Keep Pace With BuzzFeed, Vox, Vice

Another week, another digital media company with a big funding round.Woven Digital has raised $18 million in the company's second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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What we learned about publishing in 2014

Here are five of the big publishing trends of 2014, and what we learned. The post What we learned about publishing in 2014 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-11 00:00:00 UTC ]
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Fogg appointed publishing director at HC

Cornerstone's Jack Fogg is joining HarperCollins in the newly-created role of publishing director for fiction and non-fiction. Fogg is currently editorial director at Cornerstone imprint Century, where he has worked with authors including Rod Stewart, James Corden, Tim Vine and Hugh Howey. He... Continue reading at The Bookseller

[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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Unseen Dredd art to be published

Previously unseen sketches of one of the UK's best-known comic book characters are to be published for the first time. Continue reading at BBC News

[ BBC News | 2014-12-10 00:00:00 UTC ]
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What Facebook’s search feature means for brands, publishers

Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #give users #active role


How fusty old Hearst is becoming a modern publisher

Six ways Hearst is tackling the gritty work of becoming a modern publisher. The post How fusty old Hearst is becoming a modern publisher appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-10 00:00:00 UTC ]
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Four Questions For...Other Press Publisher Judith Gurewich

PW talked to Other Press publisher Judith Gurewich, who picked up world English rights to a bestseller in France after a heated auction at this year’s Frankfurt Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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CIA Torture Report to be Published as Book

Melville House will publish 'The Senate Intelligence Committee Report on Torture' as a paperback and an ebook on December 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, December 10, 2014

Audio line debut for IVP; 2015 Grawemeyer winner announced; Target Holiday Book Club features Nelson book; Baker titles selected as best church resources; Puritan/Reformed publisher releases new Bible, books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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French publishers warned on ebook VAT rise

The French Publishers Association (Syndicat National de l’Edition, SNE) has warned its members that France may raise VAT on ebooks from 5.5% to the standard 20% during the first half of next year to avoid a fine of several million euros from the European Court of Justice, according to the trade... Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Durham Stepping Down at Amazon Publishing

Daphne Durham, publisher of adult trade and children's at Amazon Publishing, will be leaving the company on January 16, and will be succeeded by Mikyla Bruder, current head of global marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory

A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Blink Publishing to launch 'Reality' imprint

Bonnier's Blink Publishing is launching a new imprint, Blink Reality, to focus on "compelling true stories and relevant real life issues". The imprint will be headed by newly appointed publisher Emily Thomas, and will begin releasing titles in summer 2015. Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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How Much Can You Fake in Publishing? From Clare Balding to Zoella

In the UK, Zoella was revealed to have used a ghostwriter, while Clare Balding's book cover clearly looks fake. How much of this is okay? The post How Much Can You Fake in Publishing? From Clare Balding to Zoella appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-09 00:00:00 UTC ]
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South African newspaper publisher considering £28m offer

Blackstar investment company wants to obtain full ownership of Times Media Group Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-12-09 00:00:00 UTC ]
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CIPFA stats show drops in library numbers and usage

The number of people borrowing books from libraries in England has halved since 1997, according to the annual library statistics prepared by the Chartered Institute of Public Finance and Accountancy (CIPFA). CIPFA plans to publish its annual statistics on Thursday (11th December), but early... Continue reading at The Bookseller

[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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PRH Firms Up Publishing Operations Team

Penguin Random House announced the senior management appointments of its now-unified publishing operations group, which will be headed by Sue Malone-Barber as senior v-p, director, publishing operations, PRH. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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China closing in on Silicon Valley as home of internet giants, research shows

Tencent and Baidu are only non-US digital media companies in top 10 by revenue, but country has four of top 10 fastest-growing firms, report saysChina is eroding Silicon Valley’s pre-eminent position as the home of the world’s largest internet businesses, with two companies making the top 10 by... Continue reading at The Guardian

[ The Guardian | 2014-12-08 00:00:00 UTC ]
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Faxel Named Publisher of Dreamscape Media

Midwest Tape has appointed Tammy Faxel publisher of its audiobook and video division, Dreamscape Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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Hot Key strikes twice on inaugural YA Book Prize shortlist

Ten titles are in the running for The Bookseller's inaugural YA Book Prize, with two Hot Key books featuring on the shortlist.   Continue reading at The Bookseller

[ The Bookseller | 2014-12-05 00:00:00 UTC ]
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