BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to watch but BuzzFeed legal editor Chris Geidner sitting alone in the White House, introducing the event. It was awkward, and BuzzFeed actually directed people—on its Facebook post—to YouTube to watch the stream after a while. Indeed, the incident allowed YouTube to flex its live-video muscle—it's been doing these things for years, after all, and Facebook is brand new to the game. Meanwhile, the Geidner-Obama interview—which was designed to focus on Obama's Supreme Court nominee, Merrick Garland—went well, technically speaking, on YouTube. Fifteen-thousand watched in real time throughout the online appearance by Obama. No glitches. (Scroll to watch the video below.) It's a little egg on the face for Facebook, which launched Facebook Live in early April and immediately captured the imaginations of video marketers everywhere. In fact, on April 8, BuzzFeed had a huge success, getting 800,000 people at once to watch two staffers via Facebook Live explode a watermelon by wrapping rubber bands around it. Today's production wasn't as tight, to say the least. That said, Facebook's scale—with 1.6 billion monthly users—will keep media companies and marketers glued to the social network... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-17 00:00:00 UTC ]
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When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
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Accent Press founder Hazel Cushion has called on the industry to end “morally wrong” unpaid internships and improve diversity by signing up to pay the Living Wage to staff. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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It’s been a good couple of years for Matt Haig and he credits this success to stopping trying to be Ian McEwan: “It took me at least all my 20s and some of my 30s to get the confidence to realise I could just write about what I wanted to write about, without having to pass a test or look super... Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Bloomsbury chief Richard Charkin, the President of the IPA, spoke to the Arab Publishers Association, encouraging support for copyright and the freedom. The post IPA President Richard Charkin Addresses Arab Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-03 00:00:00 UTC ]
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Miriam Antonio left her Koreatown apartment just past 6:30 Friday morning and walked in darkness to her bus stop on Wilshire Boulevard. It's a two-bus journey to Fairfax High School, where Antonio is an 18-year-old senior with a dream that seems tantalizingly within reach. "I live with my Mom and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-01 00:00:00 UTC ]
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US President Barack Obama has revealed he learned the "most important" things about being a citizen from reading novels. Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties. The launch raises questions abo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
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Last month novelist Edna O’Brien was elected a Saoi in her native Ireland, alongside William Trevor; the honour means “wise one”, comes with a gold torc and has been previously held by such luminaries as Samuel Beckett and Seamus Heaney. There are only seven Saoithe at any one time. Continue reading at The Bookseller
[ The Bookseller | 2015-10-24 00:00:00 UTC ]
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J K Rowling will be giving her first radio interview about writing as Robert Galbraith live on BBC2's "Simon Mayo’s Drivetime Show" on Monday 2nd November. Continue reading at The Bookseller
[ The Bookseller | 2015-10-21 00:00:00 UTC ]
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In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World
[ PC World | 2015-10-20 00:00:00 UTC ]
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Ben Aitken has set up independent publisher Not Bad Books after writing his début travel memoir, Dear Bill Bryson. Continue reading at The Bookseller
[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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The high school basketball season begins next month, and Fairfax High is the site on Saturday for a one-day event that will feature lots of top teams and players getting ready for the season ahead. Admission is free. I'll be providing notes, results and commentary all day. Here's the schedule:... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-18 00:00:00 UTC ]
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Former book publicist Sloane Crosley tells Anna James why she had to quit her day job in order to write her first novel, The Clasp. Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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Facebook is moving into YouTube’s turf, and that could be good for video publishers. Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Timed to coincide with Spirit Day, Facebook's Research and Data Science division has published a report outlining how increasing numbers of US users that identify as lesbian, gay, bi or transexual have come out on the social network this year. "Not... Continue reading at Engadget
[ Engadget | 2015-10-16 00:00:00 UTC ]
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Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Reviews editor Annie Coreno recommends 'The Private Lives of the Sun Signs' which explores the personality traits of the twelve zodiac signs, with insights into what motivates the people of each group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
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Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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