Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: Digital Publishing... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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Authors to Get Sales Data From Three Big Publishers

Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times

[ The New York Times | 2011-10-20 00:00:00 UTC ]
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Buyers slow to come forward for independent shops

Written By: Lisa Campbell Publication Date: Mon, 17/10/2011 - 08:20 At least 22 independent bookshops are currently for sale in the UK, with the recession, the climate of the bookselling market and the refusal of banks to lend money all being cited as causes for fewer properties exchanging... Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Little Tiger looks to grow abroad

Written By: Caroline Horn Publication Date: Fri, 30/09/2011 - 15:18 Publisher Little Tiger Press is seeking to extend its presence in Australia and the US through partnerships with distributors. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Guardian launches indie guide

Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 13:55 A guide to independent bookshops will be given away in this Saturday's Guardian [1st October], with more than 350 indies included. The Independent Bookshops Directory is a 74-page A5 guide, with bookshops picked by the... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Summit Business Media Sells Off Highline Data

Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Chorion seeks buyer after failing to ease debt

Written By: Lisa Campbell Publication Date: Mon, 05/09/2011 - 08:05 Buyers are being sought for Mr Men and Agatha Christie franchise owner Chorion after the company failed to renegotiate its banking arrangements to ease its £70m debt. The company breached its banking covenants earlier this... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
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Tracking 20 Years of Bookstore Chains

The bookstore chain landscape has undergone seismic shifts over the past 20 years and will enter the fall with approximately 1,100 fewer stores than dotted the country in 1991. Just as it is today, Barnes & Noble was the country's largest bookstore chain 20 years ago, closely trailed by... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-26 00:00:00 UTC ]
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Titan buys Harry Potter movie guide

Written By: Katie Allen Publication Date: Thu, 18/08/2011 - 15:17 Titan has acquired an accompaniment to the Harry Potter film franchise, which drew to a close this summer with “Harry Potter and the Deathly Hallows: Part II”. Harry Potter: Page to Screen: The Complete Film-making Journey will... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
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E-book buyers expect discounts, but do buy more

Written By: Philip Jones Publication Date: Tue, 16/08/2011 - 09:15 UK ebook buyers are expecting heavier discounting on digital titles than their counterparts across the Atlantic, a new survey has found. The survey, undertaken in April by consultants Simon-Kucher and Partners among 250 book... Continue reading at The Bookseller

[ The Bookseller | 2011-08-16 00:00:00 UTC ]
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Tracking the Transition: Bookstats

Last Tuesday's release by the Association of American Publishers and Book Industry Study Group of BookStats provides the most comprehensive information yet to gauge how technology is changing the sales patterns and trends of the book publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
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Mamut: Waterstone’s ‘important for UK’

Written By: Graeme Neill Publication Date: Fri, 05/08/2011 - 14:25 Waterstone’s new owner Alexander Mamut has described the chain as “the last significant player in the UK” and claimed the bookseller’s continued existence was “important for UK society”. The publicity-shy billionaire was... Continue reading at The Bookseller

[ The Bookseller | 2011-08-05 00:00:00 UTC ]
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Financial Times Grows Paid Digital Subs 34 Percent in First Half 2011

While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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AOL’s Reorg: A Mixed Message for Media Buyers?

To hear it from AOL, content and brands are the keys to the company’s comeback strategy. But some in the industry wonder if the company’s new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek

[ AdWeek | 2011-07-27 00:00:00 UTC ]
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Hearst, Bonnier Agree to MediaVest Demand for Tablet Data

Today brought two steps forward for transparency when it comes to readership of tablet media. With the tablet market still in its infancy, media buyers have been reluctant to put ad dollars towards an unproven platform where there’s little consumer data. One prominent buyer, MediaVest’s Robin... Continue reading at AdWeek

[ AdWeek | 2011-07-21 00:00:00 UTC ]
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Conde Nast, Other Publishers Look to Standardize Audience Metrics In Digital Editions

Digital editions, the oft-dubbed “Wild West” of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Google Analytics Adds Social Engagement Tracking

On the heels of Google's two social media announcements—its +1 buttons and more recent Google+—the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Prevention Magazine Grows a Digital Network

Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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