Today, people on average spend nearly a third of their day engaging with digital content, according to Adobe's 2018 Consumer Content Survey. Navigating audiences across various platforms is a constant challenge for publishers. At Facebook, we believe in building community for people across multiple platforms. Strong communities build loyalty, and loyal audiences are best for successful monetization. To that end, we're creating tools that help publishers build community and monetize sustainably both on and off Facebook. What Does it Mean to Build for People? We believe content can create a two-way experience, and that two-way interaction can create a more meaningful experience for people. We are bringing this vision to life with tools that enable real-time conversations between publishers and their fans, places for communities to grow around shared interests and opportunities for people to participate in and influence the content they care about. Use Social Video to Build Loyal Communities Video in particular lends itself to shared experiences. Research from Facebook IQ showed that nearly 60 percent of millennials and teens expected to increase the amount of social video they watched in 2018. Social video is a prime place for building community because it steps beyond a one-way broadcast to enable two-way experiences between you as the publisher and your audience. We have built Facebook Watch to be a place where publishers can interact with viewers and build community... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
News tagged with:
#size fits
Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC
[ CBC | 2021-02-25 20:47:52 UTC ]
More news stories like this | News stories tagged with:
#canadian publisher
Interviews with mainline Christian, Catholic, and spirituality publishers found efforts to build a more inclusive staff bump into tight budgets, small staffs, lack of attrition, and high competition for talent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#diverse workforce
#tight budgets
A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust suit
#news publisher
At the Frankfurt Book Fair conference, writer Bernardine Evaristo delivered a forceful keynote on the systemic bias against people of color in the UK publishing industry The post Bernardine Evaristo to UK Publishing: Hire More Diverse People appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-14 18:02:09 UTC ]
More news stories like this | News stories tagged with:
#diverse people
#bernardine evaristo
#uk publishing
#frankfurt book fair
As The Bookseller reports, UK publisher Faber has announced that they will be releasing the complete screenplays of Normal People, the popular BBC adaptation of Sally Rooney’s novel of the same name. Whether or not you understand on a larger level the reason anyone might buy and read a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-14 14:37:05 UTC ]
More news stories like this | News stories tagged with:
#bookseller reports
#complete screenplays
#normal people
#sally rooney
#literary hub
#bookseller
Faber is to release the complete screenplays of the television series "Normal People", based on Sally Rooney's novel of the same title. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 21:25:25 UTC ]
More news stories like this | News stories tagged with:
#complete screenplays
#television series
#normal people
#sally rooney
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with:
#marketing spend
#vox media
#ad dollars
#public interest
#entire industry
#digital content
#hearst
#digital media
I have to start by admitting that when I began writing this letter last week, I was boiling mad and ready to take everyone on. Now, in its tenth or twentieth draft (I don’t know which) I’m still boiling mad, but most of your gaslighting social media posts that sent me over the edge have gone, so... Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 12:34:21 UTC ]
More news stories like this | News stories tagged with:
#publishing people
#open letter
#began writing
#hostile environment
#black authors
[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
More news stories like this | News stories tagged with:
#enable publishers
#mobile web
#caption id=
#driving revenue
#coordinated effort
#user experience
#digital publishing
Despite fears around the coronavirus disrupting the London Book Fair, agents are reporting undimmed interest in highbrow but accessible non-fiction, with feminist fiction also faring well. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 02:35:06 UTC ]
More news stories like this | News stories tagged with:
#watchful eye
#feminist fiction
Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
More news stories like this | News stories tagged with:
#daily beast
#daily life
#vox media
#consumer revenue
#real love
#listening sessions
#print publication
A quality experience is something every publisher wants to offer their audience. Yet, there isn't a playbook on exactly how to do it. There are many variables in what makes for a quality experience, but ultimately it’s the readers/users themselves that decide. Still, there are creative ideas... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-20 17:20:54 UTC ]
More news stories like this | News stories tagged with:
#long run
#rolling stone
#upheaval amy
#deeply obsessed
#favorite artists
#craves storytelling
#record industry
#digital publishing
Editors say it was pressured into printing an edition of Ducks, Newburyport for the discount retailer but now may not see the returnsGalley Beggar Press, the tiny literary publisher behind acclaimed novels including the Booker-shortlisted Ducks, Newburyport and women’s prize for fiction winner A... Continue reading at The Guardian
[ The Guardian | 2019-12-18 13:22:39 UTC ]
More news stories like this | News stories tagged with:
#fiction winner
#half-formed thing
#galley beggar
#lucy ellmann
#book people
#small publisher
Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with:
#news partnerships
#campbell brown
#news publisher
Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with:
#news partnerships
#campbell brown
#major role
#referral traffic
#news publisher
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
More news stories like this | News stories tagged with:
#profits fell
#anthony crupi
#silicon valley
#final season
#parting gift
#hearst
Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#extensively covered
#dark side
#measure audiences
#wide range
#driving forces
#machine learning
#hearst
News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with:
#news corp
In Frankfurt as part of the fair's 2019 Invitation Program, Egyptian publisher Mohamed Sabry has seen success with his fresh approach to running Kayan Publishing. The post Mohamed Sabry Brings Youthful Energy and Fresh Approaches to his Egyptian Publishing House appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 07:17:49 UTC ]
More news stories like this | News stories tagged with:
#fresh approach
Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek
[ AdWeek | 2019-10-15 16:45:31 UTC ]
More news stories like this | News stories tagged with:
#public figures
#digital publishers