Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied.  We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
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Hearst sales appointments 'will create more joined-up brands'

The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
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Apple's Newsstand Boosting Mag Sales, But Will it Last?

Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions. Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather... Continue reading at AdWeek

[ AdWeek | 2011-10-22 00:00:00 UTC ]
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Bertrams sales and profit marginally fall

Written By: Lisa Campbell Publication Date: Thu, 20/10/2011 - 09:00 Bertrams' sales and operating profit has dropped marginally in the last year while the book wholesaler said its merger with Dawson Books will increase revenues by a third. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-20 00:00:00 UTC ]
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Authors to Get Sales Data From Three Big Publishers

Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times

[ The New York Times | 2011-10-20 00:00:00 UTC ]
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Publishers and booksellers to swap working days

Written By: Lisa Campbell Publication Date: Thu, 20/10/2011 - 08:30 Publishers and booksellers will soon be able to swap a working day in the life of each other’s businesses in a new joint initiative soon to be launched by the Booksellers Association and the Publisher Association. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Miller and Birch lead Booker sales for book chains

Written By: Lisa Campbell Publication Date: Tue, 18/10/2011 - 09:00 AD Miller's Snowdrops and Carol Birch's Jamrach's Menagerie are the bestselling books in the Man Booker shortlist on the high street, ahead of the prize's announcement this evening. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
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BRC says September book sales 'tough"

Written By: Lisa Campbell Publication Date: Tue, 11/10/2011 - 08:50 Book sales remained “tough” in September according to the British Retail Consortium, which reported total retail sales were up by 2.5% against September last year. The BRC said UK retail sales values were 0.3% higher on a... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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Digital sales 'could be 15%' by year's end

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:39 Independent publishers are predicting that ebook sales may make up as much as 15% of their total sales by the end of 2011, as FutureBook's Digital Census reveals that a quarter of UK publishers now have ebook sales which... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Digital sales surging in Spain

Written By: Paul Rigg Publication Date: Fri, 07/10/2011 - 15:10 The Spanish book trade is preparing for unexpectedly fast growth in digital sales, Liber, the international book fair for the Spanish speaking world has been told. Iría Álvarez, trade manager at Santillana, one of Spain’s largest... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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September sales up on August, down on 2011

Written By: Philip Stone Publication Date: Thu, 06/10/2011 - 09:00 Printed book sales in September rose by 10% on August, but were down 10% on last year, Nielsen BookScan data reveals. In total, £118.4m was spent on physical books in the four weeks to 1st October, an increase of £11m on... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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September sales up on August, down on 2010

Written By: Philip Stone Publication Date: Thu, 06/10/2011 - 09:00 Printed book sales in September rose by 10% on August, but were down 10% on last year, Nielsen BookScan data reveals. In total, £118.4m was spent on physical books in the four weeks to 1st October, an increase of £11m on... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Child on top as Super Thursday boosts sales

Written By: Philip Stone Publication Date: Tue, 04/10/2011 - 15:47 Six hardback books released on “Super Thursday” (29th September) sold more than 10,000 copies in their three days on sale last week, helping book sales soar past the £30m mark for the first time since December last year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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Children's book sales defy recession

Written By: Charlotte Williams and Philip Stone Publication Date: Fri, 30/09/2011 - 08:40 Children’s books sales outperformed the rest of the market in the first half of 2011, down just 1% year on year to £143m, due to blockbusting brands and the delay in children adopting digital content in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Book sales pass the £1bn mark

Written By: Philip Stone Publication Date: Thu, 29/09/2011 - 09:30 Printed book sales in 2011 have passed the £1bn mark two weeks later than in 2010 with David Nicholls' One Day the biggest selling book of the year to date. In total, £29.5m was spent at UK booksellers in the week ending 24th... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Quercus sees sales drop but profits rise

Written By: Philip Jones Publication Date: Tue, 27/09/2011 - 10:33 Quercus saw an inevitable downturn in sales in the first half of 2011 after its Stieg Larsson enhanced 2010 numbers, but still managed to increase profit, improve its cash position, grow digital sales seven-fold and pay its... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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More Readers, Sales for E-books

There are almost as many ebook surveys as there are digital conferences. Two new surveys released last week provided more information, one on the impact digital readers have had on consumers' reading and book-buying habits, while a second examined the impact of digital publishing on the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-23 00:00:00 UTC ]
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Faber adds sales force for indies

Written By: Graeme Neill Publication Date: Fri, 23/09/2011 - 08:33 Faber has launched a new sales force for diverse independent publishers dubbed Faber Factory Plus. Six publishers, Gallic Books, Arcadia Books, Pushkin Press, Bloodaxe Books, Carcanet Press and Gibson Square, have already... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Firm Offers Insight into Tablet Mag Sales

Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based... Continue reading at AdWeek

[ AdWeek | 2011-09-22 00:00:00 UTC ]
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Hardback sales slump hints at late Christmas shop

Written By: Philip Stone Publication Date: Wed, 21/09/2011 - 09:27 Printed book sales in the UK rose for the fourth consecutive week last week but remain significantly behind last year. According to Nielsen BookScan data, £28.6m was spent on physical books at UK booksellers last week, up 1.3%... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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