Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light Lemonade and Bud Light Crisp, which it described as a slightly lower-calorie version of Bud Light designed to take on Miller Lite. Also coming are a nitrogenized beer called Bud Nitro and seltzer line extension for Stella Artois, according to Beer Business Daily. The brewer already markets two seltzers, Bon & Viv and the recently released Natty Light Seltzer, but it remains far behind the two leaders in the sizzling hot alcoholic seltzer segment, White Claw, which is from Mark Anthony Brands; and Truly, by Sam Adams-maker Boston Beer Co. Anheuser-Busch InBev only has about 7 percent share of the hard seltzer market year-to-date, according to Beer Marketer’s Insights, which also reported on the Bud Light Seltzer news, saying that the brewer showed its distributors a picture of a black cherry-flavored Bud Light Seltzer. A spokesman for the brewer told Ad Age that “we have the industry's leading portfolio because we are never satisfied. We regularly share conceptual ideas with our wholesaler partners as we develop new ways to meet consumer needs. Details on new product launches will be shared in due course.” The brewer’s Bud Light... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
News tagged with: #product launches #bud light #fourth quarter #wieden kennedy #super bowl #nielsen

Other news stories related to: " Bud Light Seltzer is in the works amid hard seltzer sales craze "

Children's book sales soar in spring half-term break

Sales of children's books rocketed 30% week-on-week as the spring half-term break resulted in... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this |

French authors contest new law on orphan works

French authors have been signing a petition contesting a law for scanning and selling orphan and... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #french authors #orphan works

The Evolving Role of the Sales Rep

In the past few years everything about the book business has changed, and with it the role of the rep, or district manager, as many are now known. In part that’s a reflection of how ordering has changed, especially with the increasing adoption of Edelweiss, the interactive publishers’ catalogue... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business #sales rep

Fnac sales fall 3.2% in 2011

The leading French cultural products chain Fnac has reported a dismal performance in 2011, even... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this |

Bookstore Sales Slipped in 2011

Bookstore sales fell 0.8% in 2011, the slowest rate of decline since bookstore sales peaked at $17.18 billion in 2007, according to preliminary estimates from the U.S. Census Bureau. Since 2007, bookstore sales declined a total of 9.6%. The modest drop in 2011 comes with one big caveat—December... Continue reading at Publishers Weekly

Bud Light Seltzer is in the works amid hard seltzer sales craze

Other news stories related to: " Bud Light Seltzer is in the works amid hard seltzer sales craze "

Children&#039;s book sales soar in spring half-term break

French authors contest new law on orphan works

The Evolving Role of the Sales Rep

Fnac sales fall 3.2% in 2011

Bookstore Sales Slipped in 2011

Elsevier increases sales and profits

Cold snap book sales plunge 16% year on year

Channel 4 hires Hearst's Matt Salmon as head of agency sales

A quarter of Hive sales digital, says Gardners

Retail sales see 'second worst January' since records began

Hachette UK sales drop 4.5% in fourth quarter

Bounce expands sales team

French law on out of print works 'world first'

International print sales retreat—but US ebooks 'slowing'

Amazon ups UK ebook sales five-fold

McGraw-Hill 'explores education sale'

Quercus reports 270% December ebook sales growth

Media Decoder: 'Hunger Games' Book Sales Bode Well for the Film

Post-Christmas digital sales rocket

Viking: early book sales ‘promising’

Children's book sales soar in spring half-term break