Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and Pandora. Bud Light stuck to the same formula as the original award-winning campaign, which last ran in 2007 and paid homage to oddball jobs, like “Mr. Edible Underwear Inventor,” with laugh-out-loud copy lines. The new version has fun with gigs spawned by the rise of the digital media. For instance, one spot (above) pays sarcastic tribute to corporate social media managers. “Shakespeare, Tolstoy, Hemmingway–of history’s greatest writers, only you have mastered the brand voice of a Twitter account for almond milk,” states the voiceover, prompting the kicker, done in song: “Sassy, but not too mean.” Another spot highlights Snapchat lens creators. Listen to the other spots at bottom, including “Person Still Using Their Middle School Email,” “Person Who Accidentally Went Viral,” “Video Streaming Login Sharer,” “Online Encyclopedia Editor” and “Person Who Sorts By New.” The original campaign was created by DDB Chicago in 1998. It was first called “American Heroes.” The brew renamed the campaign “Real Men of Genius” in the wake of the terrorist attacks of September 11, because labeling the sarcastic ads “American Heroes” would have been considered tone-deaf. The campaign moved to TV in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Publishers should offer "enhanced hardbacks" with print and digital packaged together,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Googles advertising horsepower is about to get even greater. In a blog post Friday, Googles VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld. Google, which announced... Continue reading at AdWeek
[ AdWeek | 2011-12-03 00:00:00 UTC ]
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HarperCollins has published George Macdonald Fraser's 12-strong Flashman series in ebook... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Book publishers know that their business is changing, and quickly. Whether its online publishing through the Web, downloadable ebooks, or app development, digital content and the technology that supports it is the newest path to sales growth and customer satisfaction. In todays book content... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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For those who still doubt that magazine content has a place in the digital world, new data proves magazines growing digital prowess. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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To conclude min day's Digital Summit at the Grand Hyatt in New York City this week, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 14/11/2011 - 08:20 HarperCollins is publishing a new book by Wayne Rooney, having dismissed suggestions that it was on the brink of renegotiating the lucrative contract it has with the Manchester United and England striker. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/11/2011 - 08:22 Penguin is launching a digital series of exclusive short works called Penguin Shorts, releasing nine titles by authors including Helen Dunmore, Toby Young and Colm Toibin. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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When the e-reader tablet wars heat up this holiday season, Amazon, Barnes & Noble, and other companies will be selling their wares to a consumer market that is growing increasingly comfortable with digital reading. According to BISGs final report in volume two of its Consumer Attitudes... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
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In the wake of its recent announcement to convert to an all-digital portfolio, Ziff Davis Enterprise realigns its eWEEK editorial staff. This translates to the division of eWEEK editor-in-chief duties between two staffers: Scott Ferguson and Chris Preimesberger. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
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Written By: Tom Holman Publication Date: Tue, 08/11/2011 - 15:57 The books industry is not doing enough to attract and train staff to take advantage of the surge in ebook sales, this years Digital Book Census survey from The Bookseller has found. The survey of more than 2,200 people, nearly... Continue reading at The Bookseller
[ The Bookseller | 2011-11-08 00:00:00 UTC ]
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Given ebooks recent growth in the trade, professional books are clearly ahead of the digital curve. Books24x7 was one of the earliest companies in the professional ebook space, licensing and repackaging ebooks for IT professionals on a subscription basis for nearly two decades. A subsidiary of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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National Geographic Magazine topped 100,000 paid digital subscribers this past weekend and the magazine's special series on world population, which was collected into one app called "7 Billion", was the number one free app for iPad in iTunes. The 7 Billion app was promoted in Apple's new and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 02/11/2011 - 08:25 The Australian Competition and Consumer Commission (ACCC) has joined the UK's Office of Fair Trading in giving the go-ahead to Amazon's acquisition of the Book Depository. In its ruling, it said "the proposed acquisition was... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 01/11/2011 - 09:49 Barnes & Noble is expected to reveal its latest digital device next Monday, as tablet competition hots up in the wake of Amazon unveiling the Kindle Fire. Journalists and analysts have been invited to a news conference for... Continue reading at The Bookseller
[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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This week alone, Ziff Davis Enterprise announced it will replace its three remaining print magazines with digital editions in 2012 and Hanley Wood president and CEO Frank Anton indicated that more magazine closures are likely in his organization, yet a new study from Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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Going from paper to electronic catalogues has become one of the biggest upheavals in the way independent bookstores buy, on a par with cutbacks in field sales reps. I dont think our choice is between paper and electronic catalogues, says Carole Horne, general manager of Harvard Book Store in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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Ziff Davis Enterprise has launched a new strategy called OmniDigital that will take the company all-digital with emphasis in four keys areas--traditional websites, mobile websites, tablets and digital editions. The company will convert its remaining three magazines--Baseline, CIO Insight and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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