Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and Pandora. Bud Light stuck to the same formula as the original award-winning campaign, which last ran in 2007 and paid homage to oddball jobs, like “Mr. Edible Underwear Inventor,” with laugh-out-loud copy lines. The new version has fun with gigs spawned by the rise of the digital media. For instance, one spot (above) pays sarcastic tribute to corporate social media managers. “Shakespeare, Tolstoy, Hemmingway–of history’s greatest writers, only you have mastered the brand voice of a Twitter account for almond milk,” states the voiceover, prompting the kicker, done in song: “Sassy, but not too mean.” Another spot highlights Snapchat lens creators. Listen to the other spots at bottom, including “Person Still Using Their Middle School Email,” “Person Who Accidentally Went Viral,” “Video Streaming Login Sharer,” “Online Encyclopedia Editor” and “Person Who Sorts By New.” The original campaign was created by DDB Chicago in 1998. It was first called “American Heroes.” The brew renamed the campaign “Real Men of Genius” in the wake of the terrorist attacks of September 11, because labeling the sarcastic ads “American Heroes” would have been considered tone-deaf. The campaign moved to TV in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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W H Smith has been upgraded from neutral to a 'buy' by Bank of America Merrill Lynch... Continue reading at The Bookseller
[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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At just five years old, the Savannah Book Festival, in the genteel coastal city of Savannah, Ga., is carving a space for itself among the book festival big leagues, boasting not one but two of the nation’s current #1 bestselling authors: Stephen King (for 11/22/63) and Walter Isaacson (Steve Jobs). Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
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E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times
[ The New York Times | 2011-12-25 00:00:00 UTC ]
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Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria... Continue reading at AdWeek
[ AdWeek | 2011-12-19 00:00:00 UTC ]
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Eighty publishers have joined the Independent Publishers Guild this year, with digital companies... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Trinity Mirror has restructured the management structure across its regional division and is creating 20 new digital positions as it looks to increase its focus on digital publishing and streamline its reporting structure. Continue reading at Media Week
[ Media Week | 2011-12-16 00:00:00 UTC ]
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Random House is extending its digital team, and has promoted Dan Franklin, current digital editor... Continue reading at The Bookseller
[ The Bookseller | 2011-12-14 00:00:00 UTC ]
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The History Press is in consultation with a "small number" of staff over redundancies,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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The potential for digital to grow readership and increase revenue has been seriously called into... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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In August 2009, Jim Joseph was named president and COO of Globe Pequot Press. At the time the Guilford, Conn., press was going through something of an identity crisis. In the three years before Josephs appointment, Globe Pequot had been trying to remake itself along the lines of a New York City... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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HarperCollins and Canongate have backed Fabers Stephen Pages calls for a new... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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John Blake has promoted four members of staff to reflect a new emphasis on digital publishing for... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Orion has acquired digital publishing rights to the entire backlist of thriller writer Geoffrey... Continue reading at The Bookseller
[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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