Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations from becoming quaint archives of a bygone era. And yet, even in 2019, a diverse set of both new and traditional publishers continue to invest in the medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine at a time when the barriers to entry in digital media are seemingly nonexistent. "Our print products establish our reputation," offered Richard Eichler, CEO of longtime oil and gas industry publisher Hart Energy on a panel Thursday morning at the MediaGrowth Summit, an annual conference for B2B media executives. "It's expensive, but it works." We wanted answers from some new entrants to the magazine game, so we spoke with the braintrust behind three recently launched media brands—one by a non-media company, one by an independent entrepreneur, and one by an established publishing company—to learn more about why incorporating a print edition into the mix was a necessary first step. Callaway Golf pivots to print An especially popular approach among hip startups like Airbnb, Bumble and Casper, recent years have seen a marked increase in non-traditional media... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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Earlier this year, HarperCollins announced four new global offices as part of an effort to expand its worldwide publishing program. The move came in the wake of HC's acquisition of Harlequin and, for those involved, like Heleen Buth, editorial manager of HarperCollins Holland, the transition... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and... Continue reading at Advertising Age
[ Advertising Age | 2015-07-07 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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With the release of more than 150 English-language graphic novels, Delcourt takes a major step to raise the profile of French graphic novels in the North American comics market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-06 00:00:00 UTC ]
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As the USA and Cuba reestablish diplomatic relations, literary relations are also flourishing: Restless Books will release a series of Cuban sci-fi books. The post Restless Books’ Publisher Searches for Cuban Science Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-06 00:00:00 UTC ]
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Our July 2015 selection from BlueInk Review, a service which reviews self-published books, focuses on a variety of nonfiction titles. The post July 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-04 00:00:00 UTC ]
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Peter Owen has stepped down as m.d. of his eponymous publishing house, with Nick Kent taking over the position. Owen has also handed over the position of publishing director to Antonia Owen, but will remain chairman of the company. Antonia Owen is Owen’s elder daughter, and previously held the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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Paula Hawkins’s debut psychological thriller "The Girl on the Train" was the top-selling title on the print and Kindle bestseller lists for the year to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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Profile m.d. Andrew Franklin has defended UK trade publishers against criticism that they are not producing good non-fiction books. Continue reading at The Bookseller
[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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Contrary to Sam Leith’s complaints last week, commercial publishers continue to take risks, and put out great and original workIn his article last week, Sam Leith deplored the state of mainstream trade publishing, saying it was “getting dumber by the day”, in contrast to the university presses... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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Amazon Mexico has finally launched its full retail operations and a print bookstore; it had previously offered Kindle ebooks since 2013. The post Amazon Mexico Now Sells Print Books Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-02 00:00:00 UTC ]
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Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies.Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a $125 million print-centric business to a... Continue reading at Advertising Age
[ Advertising Age | 2015-07-02 00:00:00 UTC ]
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So much for writing short.Last month, Amazon took a page out of Spotify's playbook, electing to start paying its self-published authors by the page rather than per download. The new model was put into action Wednesday—and it looks like the e-commerce giant may now pay writers no more than $0.006... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Writers of shorter works could lose out on revenue as company’s Kindle Owners Lending Library and Kindle Unlimited no longer pay per copy downloadedSelf-published authors could be paid as little as $0.006 per page read under new rules planned by Amazon.Writers who make their works available... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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Josh Brody, CEO of Pronoun (ex-Vook), outlines his company's aims in refashioning itself as an author-first digital publishing and distribution platform. The post Changing the Perception of Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-01 00:00:00 UTC ]
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Publishing needs to start thinking like a start-up, Faber and Faber's consumer marketing director Matt Haslum has said. Speaking at The Bookseller's Marketing and Publicity Conference today (30th June) during a session on the consumer relationship, Haslum said that to create passionate fans... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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60 titles launch, 23 close through the first half of 2015. The post Magazine Industry Growth Slows appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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Orchard Books has acquired The Ethan I Was Before, the middle-grade debut about friendship and grief, from debut author Ali Standish. Jessica Clarke, editorial director at Orchard Books, brokered a five-figure two-book deal with Polly Nolan at the Greenhouse Literary Agency, acquiring UK... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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The Christy Awards for excellence in fiction were presented Monday at the Christian retail show in Orlando. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
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