Bucking the Trend: Print Magazines Still Work for (Some) Publishers

Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations from becoming quaint archives of a bygone era. And yet, even in 2019, a diverse set of both new and traditional publishers continue to invest in the medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine at a time when the barriers to entry in digital media are seemingly nonexistent. "Our print products establish our reputation," offered Richard Eichler, CEO of longtime oil and gas industry publisher Hart Energy on a panel Thursday morning at the MediaGrowth Summit, an annual conference for B2B media executives. "It's expensive, but it works." We wanted answers from some new entrants to the magazine game, so we spoke with the braintrust behind three recently launched media brands—one by a non-media company, one by an independent entrepreneur, and one by an established publishing company—to learn more about why incorporating a print edition into the mix was a necessary first step. Callaway Golf pivots to print An especially popular approach among hip startups like Airbnb, Bumble and Casper, recent years have seen a marked increase in non-traditional media... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
News tagged with: #key areas #sees potential #pushing girls

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[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Page brings Angel in as Faber publisher

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[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Two Roads snaps up Volpe self-published memoir

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[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Do German Readers Prefer Print Books?

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[ Publishing Perspectives | 2015-07-21 00:00:00 UTC ]
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Diversity in UK Publishing Still a Challenge

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[ Publishing Perspectives | 2015-07-21 00:00:00 UTC ]
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Author, Publisher Join Forces to Give Away Cookbook Contract

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[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Food publishers are early winners of Facebook video

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[ Digiday | 2015-07-20 00:00:00 UTC ]
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Veterans of Glenn Beck’s The Blaze Launch Digital Magazine

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[ Editor & Publisher | 2015-07-20 00:00:00 UTC ]
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Why Publishers Warily Embrace Platforms: 'They Need You and You Need Them'

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[ Editor & Publisher | 2015-07-17 00:00:00 UTC ]
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Self-Published Audiobook Rights on the Rise, says IPR License

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[ Publishing Perspectives | 2015-07-17 00:00:00 UTC ]
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Why publishers warily embrace platforms: ‘They need you and you need them’

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[ Digiday | 2015-07-17 00:00:00 UTC ]
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Printing error hits 'limited' Harper Lee stock

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[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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National Journal Magazine to Cease Publication By Year’s End

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[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
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[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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[ The Bookseller | 2015-07-16 00:00:00 UTC ]
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[ The Guardian | 2015-07-16 00:00:00 UTC ]
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Twitter’s New Article Preview Cards Could Be a Boost for Publishers

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[ Editor & Publisher | 2015-07-16 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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