Bucking the Trend: Print Magazines Still Work for (Some) Publishers

Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations from becoming quaint archives of a bygone era. And yet, even in 2019, a diverse set of both new and traditional publishers continue to invest in the medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine at a time when the barriers to entry in digital media are seemingly nonexistent. "Our print products establish our reputation," offered Richard Eichler, CEO of longtime oil and gas industry publisher Hart Energy on a panel Thursday morning at the MediaGrowth Summit, an annual conference for B2B media executives. "It's expensive, but it works." We wanted answers from some new entrants to the magazine game, so we spoke with the braintrust behind three recently launched media brands—one by a non-media company, one by an independent entrepreneur, and one by an established publishing company—to learn more about why incorporating a print edition into the mix was a necessary first step. Callaway Golf pivots to print An especially popular approach among hip startups like Airbnb, Bumble and Casper, recent years have seen a marked increase in non-traditional media... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
News tagged with: #key areas #sees potential #pushing girls

Other Publishing stories related to: 'Bucking the Trend: Print Magazines Still Work for (Some) Publishers'


Global Publishing Leaders 2015: Penguin Random House

Penguin Random House is the world’s leading trade book publisher, comprised of nearly 250 imprints and brands on five continents, with more than 15,000 new titles and 800 million print, audio and ebooks sold annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Shogakukan

Shogakukan was founded by Takeo Oga, grandfather of today’s president Masahiro Oga, on August 8,1922. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Cambridge University Press

Cambridge University Press publishes 50,000 peer-reviewed academic research under three main publishing groups: Academic, Cambridge English, and Education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Chinese publishers crack the top 10 as STM remains staunch

The changing nature of the worldwide book industry is sharply demonstrated in the upper echelons of the 2015 edition of the Global Ranking of the Publishing Industry: for the first time, publishing houses from outside Europe and North America have cracked the top 10. Both the groups—Phoenix... Continue reading at The Bookseller

[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Kodansha

Kodansha was started by Seiji Noma in 1909 as a spin-off of the Dai-Nippon Yūbenkai (Greater Japan Oratorical Society). Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Batsford's half-million print run for Marotta

Pavilion imprint Batsford has a 500,000 first print run for colouring book Millie Marotta's Tropical Wonderland, to meet retail orders around the world.  The book, released today (25th June, £9.99), is the follow-up to Millie Marotta’s Animal Kingdom, which has been translated into 30 languages... Continue reading at The Bookseller

[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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Re-working Borges is a legitimate experiment, not a crime

Argentine writer Pablo Katchadjian could face jail for remixing Jorge Luis Borges’s story The Aleph – but his is a thoroughly Borgesian experimentIn the short story Pierre Menard: Author of Quixote, Jorge Luis Borges writes of an author’s quest to reproduce Cervantes’ masterpiece, word by word,... Continue reading at The Guardian

[ The Guardian | 2015-06-25 00:00:00 UTC ]
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'Grey' Dominates Print Bestseller List

The book sold more than 350,000 copies in just three days on sale, according to Nielsen BookScan, which records roughly 80% of print units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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Publishers Prepare to Ramp Up News Distribution on Facebook’s Instant Articles in Coming Days

Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
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We Review a Self-Published E-Book About a Lady Clone War

'Star Wars' and 'Lord of the Rings' had a baby, it died badly, and this book is its reanimated remains. The post We Review a Self-Published E-Book About a Lady Clone War appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-06-24 00:00:00 UTC ]
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Publishing Turns to YouTube for Salvation

As YouTube stars start to publish books they are bringing their millions of fans into bookstores, giving the book business an unlikely windfall. The post Publishing Turns to YouTube for Salvation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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Google launches News Lab to help journalists, boost its own publishing cred

Google has launched News Lab, a one-stop website that shows journalists how its tools can help them research, report and promote their stories. The intent is to "collaborate with journalists and entrepreneurs to help build the future of media." Google is joining a crowded field of websites... Continue reading at Digiday

[ Digiday | 2015-06-23 00:00:00 UTC ]
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MFN clauses threaten validity of publishers’ Amazon contracts

Publishers’ contracts with Amazon could become void if the European Commission (EC) finds that the online retailer has acted illegally in terms of its ebook distribution practices and its relationship with publishers. Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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This Publishing Startup Wants To Crowdfund Books For Indie Bookstores

Inkshares, a crowdfunded book publishing platform, is working with indie bookstores to help them launch their own imprints.A fledgling publishing company is offering a new tool to indie bookstores: crowdfunded imprints.Read Full Story Continue reading at Fast Company

[ Fast Company | 2015-06-20 00:00:00 UTC ]
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HC to publish first co-written Wilbur Smith

HarperCollins will publish the first co-written novel from Wilbur Smith in September this year. The book, titled Golden Lion, will be co-written by historical fiction author Giles Kristian. Golden Lion will revisit one of Smith's best-known series, following the adventures of the Courtney... Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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PRH to publish colouring books based on classic novels

Penguin Random House (PRH) Children’s will this autumn release a series of colouring books for a crossover audience based on classic novels. Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
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Newsonomics: Could a Small Google Tech Change Mean Tens of Millions to News Publishers?

The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative (DNI) partnership with European news publishers (“Google to launch $150 million partnership with publishers&rdquo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-19 00:00:00 UTC ]
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Datebook: New works by Mark Bradford, street art temple, the end of men

New abstractions from Mark Bradford. An artist who remixes literature with pop culture. A street art temple inspired by Indian graphics. Plus: the story of two men connected in death, a performance about the end of men, and a panel about keeping L.A. creative. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-19 00:00:00 UTC ]
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Rosen Publishing Acquires Jackdaw Publications

Rosen Publishing will move the editorial and production operations of Jackdaw Publications to New York City where it will operate as an autonomous imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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In 2018, this publisher will only release books by women. Here's why.

After attending a panel discussion on 'The Crisis of American Fiction,' in which an all-male panel discussed only male authors for an entire hour, author Kamila Shamsie began to research the dearth of women in publishing and literary fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-06-18 00:00:00 UTC ]
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