Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks gift card. Sponsored by GumGum. The post Brand RX part two: The state of brand safety one year later appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-17 00:00:00 UTC ]
News tagged with: #brand safety #social platforms #ll receive

Other Publishing stories related to: 'Brand RX part two: The state of brand safety one year later'


Inaugural Paisley Book Festival to launch next year

Paisley will host its first ever book festival in February 2020, honouring the "brilliant political thinkers and creatives that have long been associated with the area", say organisers.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-22 11:53:08 UTC ]
More news stories like this | News stories tagged with: #book festival


‘The industry will always find a way’: Candid thoughts of European publishers on the state of media

During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:43 UTC ]
More news stories like this | News stories tagged with: #media appeared #european publishers #candid thoughts #publishing summit


Hodder scores double nomination on William Hill Sports Book of the Year Award shortlist

Hodder & Stoughton has scooped two nominations on this year’s William Hill Sports Book of the Year Award shortlist.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 17:35:28 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder #sports book


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #revenue streams #daily basis #digital media


‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with: #digital media


Castrén hopes new formats will boost Finnish market five years after guest spot

The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller

[ The Bookseller | 2019-10-18 03:01:17 UTC ]
More news stories like this | News stories tagged with: #domestic market #bookshop


Cosmo's editor reflects on her first year on the job

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #audited media #unique visitors #secret sauce #push notification #sheer volume #great success #marie claire


Book: Trump mulled order to close parts of VA health system

An upcoming book says President Donald Trump was eager for changes at the Department of Veterans Affairs and toyed with issuing an executive order early in his term to close parts of VA's health system without consulting Congress Continue reading at ABC News

[ ABC News | 2019-10-16 17:00:05 UTC ]
More news stories like this | News stories tagged with: #health system #upcoming book


Build that wall, and paint the pointy parts ‘flat black’!

In ‘Border Wars,’ Julie Hirschfeld Davis and Michael D. Shear go inside a dysfunctional White House as it plots to dismantle immigration policy. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 12:42:37 UTC ]
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Bluebird swoops for Brand's joy journal

Bluebird has swooped for an "imaginative, beautiful and mindful" children’s activity compendium from illustrator Laura Brand, featuring a foreword by Fearne Cotton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 19:48:04 UTC ]
More news stories like this | News stories tagged with: #fearne cotton


The Swedish Academy took a year off to fix the Nobel Prize in literature. It’s still broken.

Austrian author Peter Handke is this year’s winner, which doesn’t inspire much confidence in the selection process. Continue reading at The Washington Post

[ The Washington Post | 2019-10-10 18:32:28 UTC ]
More news stories like this | News stories tagged with: #swedish academy #nobel prize #selection process


Hearst Pushes Further into Brand Licensing with an Esquire Capsule Collection

Hearst UK continues to delve further into brand licensing to diversify its revenue streams, which, on Esquire, have doubled annually, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-10 18:00:59 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #revenue streams #hearst


HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | News stories tagged with: #dirty dancing


Hearst pushes further into brand licensing with an Esquire capsule collection

Like all publishers, Hearst is diversifying revenues to future-proof itself as print circulation is under pressure while digital advertising remains volatile. The post Hearst pushes further into brand licensing with an Esquire capsule collection appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-10 04:01:32 UTC ]
More news stories like this | News stories tagged with: #hearst pushes #brand licensing #print circulation #hearst


Record-breaking year for Women in Translation award longlist

Indie publishers have dominated a record-breaking longlist for the third annual Warwick Prize for Women in Translation. Continue reading at The Bookseller

[ The Bookseller | 2019-10-09 10:26:23 UTC ]
More news stories like this | News stories tagged with: #record-breaking year #indie publishers


Sharratt to co-judge The Alligator’s Mouth Award as it returns for second year

Submissions for The Alligator’s Mouth Award 2020 for highly illustrated fiction are now open as the prize enters its second year.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-07 23:57:08 UTC ]
More news stories like this | News stories tagged with: #mouth award


Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #warner bros #instagram posts #times square #sunset strip #comic book


In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
More news stories like this | News stories tagged with: #joaquin phoenix #major cities #online chatter #committing acts #ahuntington beach #suicide squad #public criticism #box office #comic book


Here are the winners of this year’s Dayton Literary Peace Prize.

Another week, another prestigious literary prize announcement. This time, it’s the Dayton Literary Peace Prize, which “celebrates the power of literature to promote peace, social justice, and global understanding.” The nonfiction winner was Rising Out of Hatred, by Eli Saslow, a book... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-07 15:05:09 UTC ]
More news stories like this | News stories tagged with: #social justice #global understanding #nonfiction winner #literary prize


Kroscoczka’s ‘Hey, Kiddo’ Wins Book of the Year at Harvey Awards

'Hey Kiddo', Jarrett J. Kroscoczka’s bestselling gaphic memoir about familial dysfunction, won Book of the Year, while Fun Home author Alison Bechdel and Hellboy creator Mike Mignola were inducted into the Hall of Fame at the Harvey Awards ceremony, held Friday evening during New York Comic Con... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #harvey awards #comic con #memoir #book of the year