Booksellers "crucial" to media promotion - BIC

Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink told delegates at the BIC today (16th May) it was vital retailers are informed when books will be featured in newspapers and on television programmes because customers will expect them to have the information and the title in stock. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
News tagged with: #promoting books

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